Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile
Heather Physioc / KCTRVLR

@heatherphysioc

She/her • Chief Discoverability Officer at @VML_Global • Drum Search Leader of the Year • Conservation Journalist & Photographer • Keynote Speaker

ID: 82398382

linkhttps://kctrvlr.com calendar_today14-10-2009 16:30:22

13,13K Tweet

3,3K Followers

634 Following

Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

"Most Valuable Clicks" --- The Wall Street Journal is focusing on the most valuable clicks, and those are coming from Google search referrals, not Google Discover – despite the growth in Google Discover traffic publishers are seeing. buff.ly/YOdf8tZ

Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

🦎 New Wildlife Wonders is here! buff.ly/8jIaVaP Meet the Eastern Collared Lizard, Oklahoma’s flashy, fast state reptile. It can sprint 15 mph on two legs and leap across granite boulders 🏜️ 📸 Closeup photos 📊 Snazzy infographic 🎨 Free kids’ activity + coloring sheet!

🦎 New Wildlife Wonders is here! buff.ly/8jIaVaP Meet the Eastern Collared Lizard, Oklahoma’s flashy, fast state reptile. It can sprint 15 mph on two legs and leap across granite boulders 🏜️ 
📸 Closeup photos
📊 Snazzy infographic
🎨 Free kids’ activity + coloring sheet!
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

Search fragmentation and #AI are reshaping how people discover, decide and buy. 🚀 At Ahrefs Evolve I’ll show how to cut through fragmented search - Google, marketplaces, social, AI/LLM tools - and build a clear, modern discoverability strategy. 👉 ahrefsevolve.com

Search fragmentation and #AI are reshaping how people discover, decide and buy. 🚀

At <a href="/ahrefsevolve/">Ahrefs Evolve</a> I’ll show how to cut through fragmented search - Google, marketplaces, social, AI/LLM tools - and build a clear, modern discoverability strategy. 👉 ahrefsevolve.com
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

The workslop effect: Losing trust one typo at a time - a hard look at #AIslop signals, editing, transparency and disclosure. buff.ly/Eiyn2Pl

The workslop effect: Losing trust one typo at a time - a hard look at #AIslop signals, editing, transparency and disclosure. buff.ly/Eiyn2Pl
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

lol "Musk raised eyebrows by promising to 'rewrite the entire corpus of human knowledge, adding missing information and deleting errors,' using his Grok AI." buff.ly/i6yaFyh

lol  "Musk raised eyebrows by promising to 'rewrite the entire corpus of human knowledge, adding missing information and deleting errors,' using his Grok AI." buff.ly/i6yaFyh
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

There’s Never Been a Worse Time to Be Authentic at Work: the dangers of disclosure in environments that aren’t built for our well-being. “What makes us authentic makes us different. What makes us different makes us institutionally antagonistic.” buff.ly/z8T6AM8

There’s Never Been a Worse Time to Be Authentic at Work: the dangers of disclosure in environments that aren’t built for our well-being. “What makes us authentic makes us different. What makes us different makes us institutionally antagonistic.” buff.ly/z8T6AM8
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

“The North American model remains strong, but there are modern threats that echo this case; the privatization of public lands and wildlife are still a real risk. What makes America, America and Wyoming, Wyoming is our public lands and our public wildlife.” buff.ly/9gWy72V

“The North American model remains strong, but there are modern threats that echo this case; the privatization of public lands and wildlife are still a real risk. What makes America, America and Wyoming, Wyoming is our public lands and our public wildlife.” buff.ly/9gWy72V
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

In my first piece for Mongabay, I report on how Indigenous-led protections spark Bali starling’s recovery in the wild: buff.ly/aph6QA1 Indonesian songbird once nearly extinct in the wild, the Bali starling, is making a comeback through Indigenous-led conservation efforts.

Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

"When tech giants interact with publishers and writers, it’s a lot like when Lennie pets the puppy in Of Mice and Men." buff.ly/zd0i2kC

"When tech giants interact with publishers and writers, it’s a lot like when Lennie pets the puppy in Of Mice and Men." buff.ly/zd0i2kC
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

Companies like Cloudflare are claiming to build systems to monetize traffic from AI bots, which assumes tracking bots is straightforward, and that a website can reliably tell them what to do. Neither is a safe assumption. buff.ly/BCorVyL

Companies like Cloudflare are claiming to build systems to monetize traffic from AI bots, which assumes tracking bots is straightforward, and that a website can reliably tell them what to do. Neither is a safe assumption. buff.ly/BCorVyL
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

A year after Hurricane Helene, broad-sweeping FEMA cleanup often damaged sensitive waterways and rare species, incentivizing speed and volume over care. Local rafting and fishing guides are taking a different approach + restarting their industry. buff.ly/MgqUedO

A year after Hurricane Helene, broad-sweeping FEMA cleanup often damaged sensitive waterways and rare species, incentivizing speed and volume over care. Local rafting and fishing guides are taking a different approach + restarting their industry. buff.ly/MgqUedO
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

Can buying hunting licenses help save Florida's black bears? There is NO scientific grounding to support a bear hunt in Florida to "control the population," which shows no signs of being overpopulated. buff.ly/aTcEmzN

Can buying hunting licenses help save Florida's black bears? There is NO scientific grounding to support a bear hunt in Florida to "control the population," which shows no signs of being overpopulated. buff.ly/aTcEmzN
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

We love a good wildlife corridor reconnection + wildlife crossing + educated Bear Smart community! Way to go #Montana. buff.ly/1BJQlbD

We love a good wildlife corridor reconnection + wildlife crossing + educated Bear Smart community! Way to go #Montana. buff.ly/1BJQlbD
Heather Physioc / KCTRVLR (@heatherphysioc) 's Twitter Profile Photo

🔥 🌳 Pyrocumulonimbus (pyroCb) clouds, wildfire-driven fire storms that inject smoke, ash, & moisture high into the sky and trigger hurricane-force winds below, generate lightning, ignite fires, and rain embers. They used to be rare. Not so anymore. buff.ly/5ONKAH7