"Rather than representing the demise of influencers, de-influencing is an opportunity for them to reassert their original “guru” role and gain trust through transparency and authenticity." bit.ly/3jWpDVq

We’re all set up for our NeuroDropIn cake sale! Come along for some yummy treats Lancaster University Management School today! We’re here until 1pm! You can also give direct to NeuroDropIn’s crowdfund via this link: crowdfunder.co.uk/p/neuro-dropin… LUMS Marketing Centre for Consumption Insights

Although academics are typically judged on the quality and quantity of their written work, they receive little support in this critical area of their careers. For a few tips and ideas join us at Centre for Consumption Insights on 22nd March, 9:00am to 11:00am (UK time).

Delighted to see our paper with Emma Banister 💙 and John Byrom on music festivals and extraordinary experiences published in the Journal of Travel Research Centre for Consumption Insights LUMS Marketing Lancaster University Management School doi.org/10.1177/004728…

Thank you so much to Rachel Ashman for sharing her brilliant research with us Centre for Consumption Insights 💫🤩

Just about recovered from #CCTC2023 at Lund University, Sweden. Thanks Dr Anuja Pradhan for capturing me (probably mid-sarcastic aside) presenting my paper ‘The Spatial Legitimation of the Esports Market’!

Academy of Marketing excellent presentation by PhD student Mariam Abouseif from Centre for Consumption Insights Lancaster University Management School on empowering women in developing countries with Hayley Cocker

On cloud nine to announce that yesterday we secured Lancaster University Management School #PerfectPitchFunding to conduct #TheSketchbookProject with Beaumont College! Further details coming soon! Thanks to everyone who voted for us!👍👍👍LUMS Marketing Killian O'Leary

🎉Our special issue on "Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives" in Journal of Marketing Management is here! Check out all 8 excellent articles in the issue: tandfonline.com/toc/rjmm20/39/… + we offer a *Influencer Marketing Symbiosis/Parasitism Framework* in our editorial ⬇️

Delighted to have won the University's Pilkington Teaching Award - along with Mike Ryder Anna Galindo and Anton Siebert from the Marketing Department 💫🎉🤩

Friendly reminder to submit to our special issue on 'Influencers & Influencer Marketing: Implications for Consumers & Society' at JBR - deadline March 1st 2024 🤩💫 with @RebeccaDMardon, Kate Daunt and Robert V. Kozinets

We're excited to invite papers on "Re-Imagining Family" Special Issue that Lydia Ottlewski and I are co-editing for Consumption, Markets and Culture. We encourage critical discussions broadening views on what #family is and can be in today's society / Lifestyle research emlyon business school Department of Business & Management

Really enjoyed discussing all things influencers at #acr2023 - thanks to Jared Watson and Meyrav Shoham for organizing such a great roundtable 🤩

Please get those influencers and societal implications submissions ready for our JBR special issue! Thanks!

Why parasocial relationships with influencers can turn sour - when feelings of love & adoration are replaced with feelings of hostility & even hatred 😍 ➡️😠 New article in The Conversation with @RebeccaDMardon & Kate Daunt theconversation.com/why-you-might-…

You have two more weeks to prepare your manuscript for submission to the Special Issue on Influencers. #JBR #JournalofBusinessResearch #InfluencerMarketing #CFP

Great to see our work on influencers' anti-fans featured in this Guardian article 🤩💫

Had a great time speaking on the 'Under the Influence' panel at the Life Science Centre in Newcastle last night - thanks for inviting me Ben R-O 🤩💫