Hartman Group (@hartmangroup) 's Twitter Profile
Hartman Group

@hartmangroup

Helping you understand not only what consumers say and do, but how they feel.

ID: 21108862

linkhttp://www.hartman-group.com/ calendar_today17-02-2009 17:32:03

3,3K Tweet

4,4K Followers

4,4K Following

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Younger consumers are quietly redefining food culture. For example, 17% of Gen Z occasions now come from convenience stores, up 6% in just one year. This shift to on-the-go, emotionally driven eating defies traditional routines. More insights: ow.ly/ob7y50W4hZe

Younger consumers are quietly redefining food culture. For example, 17% of Gen Z occasions now come from convenience stores, up 6% in just one year. This shift to on-the-go, emotionally driven eating defies traditional routines. More insights: ow.ly/ob7y50W4hZe
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Whether the Chobani acquisition springboards Daily Harvest into foodservice or leverages the brand's presence in the frozen aisle to give Chobani a foothold in new categories, this move could make waves in accessible wellness. ow.ly/m69n50W3LK9

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While everyone’s scrambling to react to the MAHA report, our experts are looking at wellness culture through a different lens. Instead of focusing on specific claims or ingredients swirling in news headlines, focus on these 4 higher-order trends: ow.ly/WxEv50Wb6uR

While everyone’s scrambling to react to the MAHA report, our experts are looking at wellness culture through a different lens. Instead of focusing on specific claims or ingredients swirling in news headlines, focus on these 4 higher-order trends: ow.ly/WxEv50Wb6uR
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Join us and FMI on June 25 for an exclusive review of key findings from "U.S. Grocery Shopper Trends 2025: The Logic of Food Shopping." Explore the learning objectives and register here: ow.ly/qlzi50Wb6Tr

Join us and <a href="/FMI_ORG/">FMI</a> on June 25 for an exclusive review of key findings from "U.S. Grocery Shopper Trends 2025: The Logic of Food Shopping." Explore the learning objectives and register here: ow.ly/qlzi50Wb6Tr
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Started by Taco Bell-lovers in Denver, the unofficial “Taco Bell 50K” requires eating menu items at 9 locations while running 30+ miles. Viral grassroots events offer enviable free exposure—but branded efforts must also connect to culture & brand values. ow.ly/K8pK50Wb7xg

Started by Taco Bell-lovers in Denver, the unofficial “Taco Bell 50K” requires eating menu items at 9 locations while running 30+ miles. Viral grassroots events offer enviable free exposure—but branded efforts must also connect to culture &amp; brand values. ow.ly/K8pK50Wb7xg
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Webinar July 23rd: Behind the scenes of “Food Sourcing in America 2025.” Hear from the real consumers that helped inform key takeaways and look inside the extensive data tables included with the purchase of the full report. Register here: ow.ly/lGWT50WjnxZ

Webinar July 23rd: Behind the scenes of “Food Sourcing in America 2025.” Hear from the real consumers that helped inform key takeaways and look inside the extensive data tables included with the purchase of the full report. Register here: ow.ly/lGWT50WjnxZ
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The linguistics of sustainability are tricky—but the words you choose shape trust, so you must choose wisely. Our latest article breaks down how to communicate with confidence, avoid greenwashing and stay true to your brand’s values: ow.ly/nTqo50Wq5YP

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REMINDER: "Food Sourcing in America 2025" webinar next week! Hear from the real consumers that helped inform key takeaways and look inside the extensive data tables included with the purchase of the full report. Register here: ow.ly/9wtf50Wq7P7

REMINDER: "Food Sourcing in America 2025" webinar next week! Hear from the real consumers that helped inform key takeaways and look inside the extensive data tables included with the purchase of the full report. Register here: ow.ly/9wtf50Wq7P7
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61% of consumers now avoid artificial colors, dyes, flavors or preservatives (up 5% vs 2023). As Texas and other states enact new food labeling laws, manufacturers should stay proactive in the MAHA era as such regulatory shifts are likely to continue: ow.ly/nKUC50Wq7Ya

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Food Sourcing in America 2025 reveals how shoppers adapt their sourcing habits across different channels and retailers. Packed with actionable insights, this report can help shape a sharper, more targeted strategy. ow.ly/6hca50WxtM4

Food Sourcing in America 2025 reveals how shoppers adapt their sourcing habits across different channels and retailers. Packed with actionable insights, this report can help shape a sharper, more targeted strategy. ow.ly/6hca50WxtM4
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Kanzen Meal leans into modern health needs with “comfort food for well-being”: frozen meals high in protein & fiber, 1/3 the RDV of vitamins/minerals and 0 sugar. BUT, long ingredient lists & ultra-processed elements could turn off discerning consumers: ow.ly/vKAx50Wqcff

Kanzen Meal leans into modern health needs with “comfort food for well-being”: frozen meals high in protein &amp; fiber, 1/3 the RDV of vitamins/minerals and 0 sugar. BUT, long ingredient lists &amp; ultra-processed elements could turn off discerning consumers: ow.ly/vKAx50Wqcff
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The old brand playbook? Outdated. Today’s food & beverage leaders are culturally tuned-in, consumer-intimate & channel-smart — ready for disruption at every turn. Rethinking Brand Strategy in a Shifting Landscape ow.ly/rOcl50WEJgz

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TikTok is no longer just an entertainment platform—41% of adults now use it as a search engine, rising to 64% among Gen Z. Our upcoming Food & Technology 2025 study explores how social media is transforming the way we discover, cook, and shop for food. ow.ly/AKx050WIse0

TikTok is no longer just an entertainment platform—41% of adults now use it as a search engine, rising to 64% among Gen Z. 

Our upcoming Food &amp; Technology 2025 study explores how social media is transforming the way we discover, cook, and shop for food. ow.ly/AKx050WIse0
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Teens eat & drink differently than adults—more social, more on-the-go. Our new report reveals key insights into teen eating occasions + dashboards for 7 dayparts. Build loyalty with tomorrow’s shoppers today. ow.ly/hPBW50WNI7V

Teens eat &amp; drink differently than adults—more social, more on-the-go.

Our new report reveals key insights into teen eating occasions + dashboards for 7 dayparts.

Build loyalty with tomorrow’s shoppers today. ow.ly/hPBW50WNI7V
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Our syndicated report bundles combine the latest data, strategic analysis, and nationally-representative samples across key demographics and consumer segments—helping you move forward with an empathetic understanding of today’s consumer. ow.ly/qioY50WQySo

Our syndicated report bundles combine the latest data, strategic analysis, and nationally-representative samples across key demographics and consumer segments—helping you move forward with an empathetic understanding of today’s consumer. ow.ly/qioY50WQySo
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As routines return this September, so do shifts in how we shop. 20% of U.S. shoppers are “Routine” types — but routine shapes everyone’s behavior. Understand the emotions behind food shopping in our latest report ow.ly/CJ5b50WUNSK

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The future doesn’t just happen — it’s shaped. Our Trends & Foresight work helps organizations explore possibilities & chart the best course forward. See how in our latest global trends project.

The future doesn’t just happen — it’s shaped.

Our Trends &amp; Foresight work helps organizations explore possibilities &amp; chart the best course forward. See how in our latest global trends project.
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Our team tried some TJ’s fall features—Salted Maple Cold Foam, Apple Cinnamon Sourdough & Harvest Veg Egg Bites. Mostly hits! 🍂 Subscribe for the next Hot Topics: ow.ly/g8YA50X1aE1

Our team tried some TJ’s fall features—Salted Maple Cold Foam, Apple Cinnamon Sourdough &amp; Harvest Veg Egg Bites. Mostly hits! 🍂

Subscribe for the next Hot Topics: ow.ly/g8YA50X1aE1
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Sustainability isn’t dead—consumers still care, but the conversation must evolve. Our new report "Sustainability 2025: Do Consumers Care?" explore how consumers are redefining sustainability in 2025. ow.ly/VMc950X3ZGG

Sustainability isn’t dead—consumers still care, but the conversation must evolve.

Our new report "Sustainability 2025: Do Consumers Care?" explore how consumers are redefining sustainability in 2025. ow.ly/VMc950X3ZGG
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Report Published: "Ideas in Food 2026" Explore 22 emerging + 3 macro food trends—from the evolution of protein to the rise of flavor mashups. Discover what’s next (and why it matters). ow.ly/TmJA50XbUs3

Report Published: "Ideas in Food 2026"
Explore 22 emerging + 3 macro food trends—from the evolution of protein to the rise of flavor mashups.
Discover what’s next (and why it matters).

ow.ly/TmJA50XbUs3