It’s Q4 -  budget season for a lot of organizations.  Check out our simple, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets.  okt.to/g24NRW #budget2025 #B2Bmarketing

Planning for 2025?  Time to get your email campaigns performing at their best.  Download our ebook on “Top 10 B2B Email Marketing Mistakes:”  okt.to/fQW2sv #B2Bmarketing #emailmarketing

Target accounts should be more than just a wish list. In our latest blog post, discover tips for selecting the best possible target account list (TAL) for your next ABM program. spearmarketing.com/blog/abm-targe… #ABM

My article "10 Tips for Selecting Your ABM Target Account List" is an Editor's Pick on CustomerThink customerthink.com/10-tips-for-se… #ABM

A successful ABM program starts with the right target accounts. Our latest blog post explores 10 practical strategies for creating the ideal TAL, from firmographics to engagement history.   okt.to/j5YrIG #ABMstrategy #B2Bmarketing

The best ABM strategies start with thoughtful account selection. Discover 10 tips for identifying target accounts with the best product fit, highest revenue potential, and strongest propensity to buy.  okt.to/WVdBaA #B2Bmarketing #ABMstrategy

New blog post: "9 Tips for Improving the Lead to Opportunity Process" #B2B spearmarketing.com/blog/lead-to-o…

Not all CPL programs are created equal.  Check out our ebook: “8 Tips for Content Syndication Success” for tips on lead filters, vendor negotiation, sales follow-up and more.   okt.to/I9y3vR #CPL #contentsyndication #contentmarketing

Are funnel metrics holding back your pipeline? Generating more leads is only part of the equation. Improving the Lead to Opportunity process can often yield better results with less effort. Dive into 9 proven strategies on the Spear blog: okt.to/dTitNR #B2B #demandgen

Data privacy isn’t just a legal issue—it’s a trust issue. Customers expect brands to handle data responsibly, and regulators are watching closely. On the Spear blog, get an 8-point checklist for maintaining compliance. #GDPR #CCPA #dataprivacy hubs.li/Q037Shvg0

Who’s responsible for data privacy compliance—agencies or clients? Regulatory authorities say the client, as data controller, bears the legal burden for ensuring compliance with regulations like GDPR and CCPA. hubs.ly/Q037SnWG0 #GDPR #CCPA #dataprivacy

Let's agree that AI can write copy. Should it? AI has caused marketing creative, particularly copywriting, to become devalued and commoditized. hubs.li/Q039pC3p0 #AI #ContentMarketing #Copywriting

Your agency client bears ultimate responsibility for data privacy compliance. But that doesn’t mean you're off the hook. Ensure you and your agency share expectations and standards when it comes to laws like GDPR and CCPA: hubs.li/Q037SjzN0 #GDPR #CCPA #dataprivacy

Whereas lead nurturing programs are typically segmented by buyer stage, customer marketing more often is a “one size fits all” approach. Adopting a lifecycle approach to customer marketing can helps reduce churn and drives upsell/cross-sell. Read more spearmarketing.com/blog/customer-…

A Lifecycle Approach to Customer Marketing customerthink.com/a-lifecycle-ap… via CustomerThink

The Consumption Gap & What it Means for Your Content Strategy via CustomerThink customerthink.com/the-consumptio…

A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.ly/Q03jL-p40

A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.li/Q03jL_w60

A strong nurture strategy does more than keep leads warm—it drives pipeline. Grab your copy of "The Definitive Guide to Lead Nurturing," our new ebook created with @Pipeline360, and explore proven strategies for boosting nurture performance: hubs.li/Q03n9T400

A new report says the average time between a content download and when it’s actually read is 39 hours. Yet most marketers are triggering follow-up immediately. On the Spear blog, see how to close the gap between engagement and timing. hubs.li/Q03pyy6x0 #B2BMarketing