Amazing HED H3 wheel art! Makes our stickers look a little old school. Is this the future? brainstormoverload.com/2012/10/wheel-…

Just found this interview on line with Andy at HED USA! His been building wheel @ HED for 20+ years!!! podiumcafe.com/2012/1/16/2711…

A little pink on the cross bike to support Breast Cancer Awareness month

Just landed new JET 7 express!

What type of pasta is this?

Conti 4000s, 23mm anyone? At just £25 each! hedwheels.com

Just at the Las Vegas bike show. New 2014 models; but don't think to much about the new 1960 style blue wheel box

Any one fancy a FAT bike? We've made a set of carbon rims which make this baby weigh just 12kg!

HED C2 JET 7 rear and 5 front built onto Hope hubs bladed spokes just £899 a pair! We only have 10 sets!

Chris Froome , Team Sky, Jaguar and the new HED GT3 front wheel: 'Cycling Under The Sea': youtu.be/mc5qPcjPsWk via YouTube

New team sky car! Looks amazing just like our old VW van which will be at the London Tri show!!!

Ready for the London triathlon show.. If the old girl makes it from Sheffield!

Not sure it's uci legal, but it sure looks cool!

Karen Ledger on H3 and Disc wheels! Blurred logo... which is a good sign!

At the photo studio, with all the new 2015 products!

Every little helps! HED, 406's aero section wheels on Alan's bike. Dr Awkward_Al

HED GTO front wheel, with or without decals it's the fastest wheel you can ride. Congratulations Rohan, 55.446kmh!!

HED GTO front wheel, just about to start the fastest ever stage of the tour!

Notonthebiketoday.com because sometimes you just need a rest day!