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HBS Alumni oops meant greater - it is amplified for free by multiple platforms in a way most ads are not

HBS Alumni *mean greater - greater return on initial investment due to amplification

JM HBS NYC HBS Alumni There are many of us who watch the Super Bowl just for the ads and we represent a good consumer base, so ADS are worth it! HBS Alumni

HBS Alumni A lot Depends on the stage of the org and the objective of the ad spend. An early stage startup Shouldnt spend so much money before finding a product-market fit

Q: Are you watching the Super Bowl this weekend? If so, why?

Nagi Otgonshar (MBA 2015, @botgonshar), international secretary of the Mongolian People’s Party, on his public battle for education reform. Read more at hbs.me/TurningPointDe….

In 2023, a 30-second Super Bowl commercial cost a record-high average of $7 million. Alumni, we want to know... Are Super Bowl ads still worth it for companies?

HBS Alumni Javier Camacho René Repko The impact it makes in that high charged and super high attention moment is diff from other moments so the connect is powerful and stays longer . If a brand can afford it, it's worth it I guess.

@kirstenatdell Kristina Serafim Cynthia Gumbert & John Santos: As alumni interested in marketing, we'd love to get your take on the question we posed recently :) x.com/HBSAlumni/stat…

HBS Alumni The NFL has done a terrific job in garnering interest and eyeballs, so absolutely for certain large brands that can afford it, a Super Bowl ad to target consumers makes sense. Compelling ad creative is a must since many watch the SB just to see the commercials. ;-)

Back on the Harvard Business School campus hearing from the first woman to lead a major studio. She emphasized the importance of finding one’s voice and speaking the truth - and in creating company cultures that promote this. Harvardwood

@Alaa_AlMajhd @charlynling1 Mathieu Lupien & Seang Chau: As an executive education alum, you may be interested in this post from the latest Alumni Bulletin in case you missed it: tinyurl.com/3myhufax.

HBS Alumni A one-off Super Bowl ad - questionable. 🤔 A well orchestrated, omni-channel marketing campaign - which includes a #SuperBowl ad - yes, that can be well worth it for companies. 🎯💰📺

HBS Alumni Priya D HBS Alumni It’s certainly a great way to expand their campaign’s reach! 🙌🏼🙏🏼🏄🏻‍♂️🚀

It was great hosting and interacting with Harvard Business School students on #WesTrek this weekend at Nexus Venture Partners Menlo Park offices. It also brought back memories of my first-ever visit to Sand Hill road when I was part of WesTrek group 10 years ago. 😊

Are #SuperBowl ads worth it? Alumni share their thoughts…

HBS Alumni Priya D HBS Alumni #ThankYou for keeping the #HBS Channel & #Brand #Authentic; your feed is one of the main reasons I remain on this app. 🙌🏼🙏🏼🏄🏻‍♂️🚀

@SusieNayoungKim Ryan Eskridge Anusha Deshpande Caroline Pougnier Battushig Batbold Phil Strazzulla Dr. Tyler Ellis Lissy Hu Ariel Avila Sarah Stewart Jordan Strebeck Martin Rubino Victoria Song Janine Kacprzak Eva Luo Naa-Sakle Akuete & Varun Bhartia: Great news for sectionmate Pothik Chatterjee!