Why psychology is key for good user experience:

🍿 New case study: The new Bing (episode 1) A good reminder why product psychology & UX principles are still key for all upcoming AI-driven products. Check it out: growth.design/case-studies/n…

Loom is one of those products that’s easy to underestimate. But they went from 0$ to unicorn real quick and… …there’s a psychological reason for this. We explain it in our latest case study. Check it out: growth.design/case-studies/l…

Are you ready to flex your product psychology muscles? Here’s a quick quiz for you (2min): growth.design/case-studies/s…

It's easy to get lost in an argument about something really specific on a screen, but it's the combination of all screens that matter most. Start asking the questions: - What comes before that? - What comes after that? And you'll create better products: growth.design/case-studies/b…

100 million people installed Threads (by Meta). By doing so, they accepted scary privacy conditions. And Apple is partly to blame. Yet they could be part of the solution if they wanted to. Here’s a story that explains how: 👉 growth.design/case-studies/a…

Good UX/UI isn't random. It's rooted in psychology. Here's a great example: growth.design/case-studies/l…

UX pro tip: the container shapes the content. It’s called the Framing Effect. Here are: • 5 examples of framing that improve user experience • 1 simple way to use framing to rally stakeholders • 6 rules to follow to apply it ethically (checklist) growth.design/case-studies/f…

🍿 Might be a good time to review your checkout flow (just before the holidays!) growth.design/case-studies/g…

Psychology of Design Excellent collection of 106 design principles and cognitive biases that affect product design. Each principle comes with relevant examples and practical tips. growth.design/psychology