Why you should start licking poles if somebody holds a gun to your head: I was 13. Karate lessons. One of the guys asked the Sensei: “What do you do if someone holds a gun to your head asking for your wallet?” - You give him your wallet. “Ok Sensei. But what if you already

Nothing makes me happier than writing while jamming to 70s rock. I wish you could make a living doing just that! … Oh wait…

Stop worrying about what people think. Just write. What’s the worst thing that could happen? You’ll get zero engagement? Someone will laugh? Who cares… You can always delete it. Don’t stop yourself. There’s freedom in writing.

“George how do I build an audience if I wanna sell X product?” Good question grasshopper. Two steps: 1. Ignore what you wanna sell. 2. Focus on who you want to sell to. Find their problems. And talk ABOUT THAT… …Without ever mentioning your product.

I just wrapped an incredible email copywriting training from Mohamed Khaled @GeorgeTen JD Delo Lots of new ideas and plenty of reinforcement of known ideas. Sorry you missed it… but not really. Gotta keep some of these things close to the vest, you know?

I’ve been gone for a few days. I come back and my feed is full of 21yr olds claiming to be making millions from dropshipping. But it gets worse. I’d expect most comments to be from people questioning their results. But no. Those suckers believe half the world are

Just closed out sales on. cohort 2 of my workshop kit today. Kick off is today. ~$60,000 cleared in 2 weeks 12.65% close on a premium sale No sales calls, no webinars. No ads. 96% margin Here are some thoughts about what worked and what didn’t

“If you want to be their leader? First become their slave.” A religious sentence I heard today. Not sure where it’s from. But it perfectly fits this idea of building a personal brand. Be a slave to their problems. And they’ll accept you as their leader.

Missed me?

Something big is coming.

Today I’ll send you an email about how to sell $300,000 worth of pickles online. Not a joke.

Today’s email: A market with 425 MILLION people… And no competitors. Well… One. One competitor whose sales page looks like it’s written by an amateur copywriter from 20 years ago. And yes. I’ll show you the niche. Sending soon.

I come home today. The bed is empty. No pillows. No blankets. Apparently… My wife decided to work from our bathtub today 😅

I’ll be launching a cohort in two days. We don’t have many spots but just in case you’re interested and not on the list? Get on it. The cohort will be about how to build a business that doesn’t require: • An audience • Practically no money (couple hundred bucks) • In

Copywriting is not the art of using sensational words and big promises. That’s what bad copywriters do and teach. The art of copywriting is nothing more than translating. TRANSLATING. • Translating the audience desire into an offer. • Translating the way the audience wants

How I know your copywriting is good: I have a community where we have loads of ROAST calls. A member shares their sales page with the rest of the room. Opens up their camera and mic. And I go over their copy. But before I go over the copy? I usually ask several questions.

The right big idea > months of writing copy. Sharpen the axe before you chop down the tree. Spend 80% of the time looking for that one idea and only 20% on writing the copy for it.

Sending an email in an hour and a half announcing the upcoming cohort. If you’re a skilled marketer… But you’re struggling to find an opportunity to use your skills and shine? Chasing awful clients… Or trying to build a personal brand and you’re tired? This could be for

I’M SO EXCITED FOR THE UPCOMING COHORT!

More important than being good at sales or copywriting… Is to find what to sell. If you sell in markets that have low competition? Your copy and sales skills can be average. And you’ll often still sell more than those stuck in crowded markets.