For starting any business, you don't need a very large amount of funds.

For that matter, I can say that 80% of the businesses can actually run on 1 to 5 lacs to get started.

To get your first 50 orders, you have to:

> Target your consumers digitally.

> Play on word of mouth

If you want to get to the root of any problem, you need to ask 'why' 5 times.

Take deadlines, for example. Your team might be missing them, but why?

Why #1: We could say, 'Work is poorly estimated.'

Why #2: But why are estimates inaccurate? Maybe 'unclear project requirements'

In 2020, after the success of Mamaearth, we at Honasa Consumer Ltd. launched our 2nd brand, thedermaco, less than 48 months ago.

Today, I am proud to announce that The Derma Co. has achieved an ARR of INR 500 crore! 🚀

Since day #1, The Derma Co. has been a pioneer in bringing

How do you know if your team engages in healthy or unhealthy conflict?

Simple: See their responses.

If their responses are against the problem, it’s a healthy conflict.

If their responses are against a set of people, it’s an unhealthy conflict.

The truth is, in every

Growing 7 brands and being a mother at the same time requires a lot of time.

But what really helped me manage time was:

> Write your to-do list for the day
> If the tasks are important & urgent - Do it now
> If it is important but not urgent - Schedule it
> If it is not

In today’s crowded markets, it’s easy for products to get commoditized and compete with price.

To avoid becoming just another brand in the crowd, differentiate with:

> A story
> Focus on unique value
> Building strong relationships with the consumer
> Continually innovate

Your company is nothing without your team members.
So, your hiring game should be top-notch.

Here's what helps me:

Before hiring someone, I make it a habit to ask myself:

'What are the 3 areas where this person is better than me?'

This helps me prioritise hiring people I

If you want to be a market leader in your industry, STOP relying on industry assumptions.

Instead, take the First Principles thinking approach. Here's how:

> Clarify your thinking and explain the origin of your ideas
> Challenge assumptions
> Look for evidence
> Consider

In order to succeed, you need to give yourself the chance to fail more. Here's why:

> Do more. If 9/10 things fail, the 1 that succeeds with yield disproportionate rewards

> Decisive bano. If you have 51% certainty of success, take the leap. Inaction leads to stagnation.

>

The most common question I keep getting is:  “How do I learn something that is not in my niche?”

The answer? Apply the 100-hour rule. Commit 100 hours of deliberate practice to any new skill, and you'll master it. 

This mindset allowed me to rapidly acquire abilities I had no

One productivity rule that has helped me scale my company is - 

Warren Buffett’s 5/25 rule. 

Allocate 25% of your time to your top 5 priorities. 

This intense focus will accelerate your company's growth tremendously. 

Prioritize what matters most for compounding results.

I had the privilege of meeting @SmritiIrani ji, & I learnt 3 key things:

> The 3 life stages when women are most susceptible to leaving careers - marriage, motherhood, and children's board exams. As employers, we must support them during these phases.

> While grassroots

One of the best financial advice my mother gave me early in life :

Till the time you're taking money from anybody else, whoever you are taking it from will make decisions for you.

The day you start earning your own money, you get to choose where to spend it.

Do you agree?

Me and Kapil Dev Paji shared a 2 hour long flight and the lessons I learnt are invaluable :

> Don’t play to win, play for passion.
> Focus on your children’s character, not scores.
> Treat challenges as an adventure, not problems.

I even found out we have the same

More #women are turning #entrepreneurs . But, they often face challenges in raising funds for the venture. What must be done to accelerate women #entrepreneurs hip?
Akshali Shah Ghazal Alagh Guneet Monga Kapoor Vinati Saraf Mutreja Mamaearth Parag Milk Foods

Build for India & Indians will love you!

This is our philosophy at Honasa Consumer Ltd..

Most sunscreens were heavy global formulas, leaving white cast - bad for Indian tropical climate.

Our R&D team cracked it - a light, non-sticky, no white cast sunscreen made for Indian skin.

Culture is an underrated piece of running a company.
And, culture kisike bday mein cake katna nhi hota hai.

Real “culture” is:

> Criticism
> Coaching
> Having their back
> Praising progress
> Expecting imperfection
> Making the mission meaningful

The more team members who

I declined to speak at 30+ events today.

It's exhausting how everyone wants your voice for 3 days and if you say no, you are 'high-nosed.'

This year I am un-celebrating Women's Day and focusing on real action:

> Equal opportunities for women leaders.
> Investing in women

The secret behind successfully growing Mamaearth was the fact that we never treated it like a company.

👉We treated it like our baby.

We found a purpose beyond monetary gains which excited us to keep building.

👉That purpose became our motivation.

So, even if we have