Looking forward to seeing everyone tomorrow at #GAIN2022 tomorrow. Check out my panel, Repositioning Yourself in the “New Approach to Cloud,” to learn everything you need to know about ways to effectively message your cloud value. #cloud thegainconference.com/register/

Stop by the Yes& Agency table and grab a ball for a chance to win free movie tickets! #HavingaBALLatGAIN

Doodle Breaks brought to you by ArtFormAgency at #GAIN2022 today. ☺️👋

The party is ON in the Innovation Hub! #GAIN2022 #networking

Aaron Heffron Aaron Heffron of Market Connections is sharing insights from the Marketing 4 Public Sector Study over a delicious lunch. “We want to transition from awareness to familiarity. Familiarity is linked to favorability.” #GAIN2022 #GMarkU #BuildYourSuccess

“Be a social media lifeboat in rocky seas” -Aaron Heffron

Thank you to our amazing sponsors. #GMarkU #GAIN2022

“Understanding our agencies’ missions is the most important step.” Thank you Dena Potter, Tabitha Clark, APR, Leslie (Suhr) Gervasio, Gabe Lugo, Caitlin Justesen, and Carmel McDonagh for sharing your wisdom and insights on communicating from the front lines! #GAIN2022 #GMarkU

"Reputation, revenue and relationships, that's how you measure success." - Sherri Sirotzky #GAIN

Megan Battaglia ThunderCat Tech, April Downey Dizzy.eth, and Tom Suder Tom Suder share their advice for carving out your corner of the crowded cybersecurity market. Knowing your audience and catering your efforts to them + good thought leadership = key! #GAIN2022 #GMarkU

Where should you be marketing to the DoD? Why not on the TVs in the gym on base or on the carts at the golf course? Lou Anne Brossman Lou Anne Brossman, Erin Hawley Erin O'Brien Hawley, and Stephen Ellis Stephen Ellis had some creative ideas to share for getting in front of the right people!

Tom Mahoney, Tim Hartman Tim Hartman, and Constance Sayers @constancesayers are sharing 7 Trends That Will Drive the Year Ahead. Stay tuned for the breakdown! #GAIN2022 #LearningWithGMarkU

Trend #1: Economic uncertainty and its impact on the public sector - Inflation is up and times are economically uncertain across all sectors of government. #GAIN2022 #LearningWithGMarkU

Trend #2: Navigating the government workforce challenge - There's been a "great resignation" over the past few years and retaining good talent is a challenge. #GAIN2022 #LearningWithGMarkU

Trend #3: Your data strategy has never been more important. Which leads us to...

Trend #4: Leading with data-driven content - public sector pain points are often written into legislation, giving marketers a unique window into their customers' needs. Take advantage! #GAIN2022 #LearningWithGMarkU

Trend #5: The shifting battlefield - the crisis in Ukraine along with the emerging threat of nation state actors births new opportunities for cybersecurity companies.

Trend #6: An influx of federal spending - there’s never been a deeper amount of spending in every single government market than there is right now. #GAIN2022 #LearningWithGMarkU

Trend #7: The evolving events space - in-person events are still making a slow comeback as we enter the post-pandemic world. #GAIN2022 #LearningWithGMarkU

Huge congratulations to Guy Timberlake, our 2022 Lifetime Achievement Award recipient, as well as every other GAINer Award honoree - the most fearless thought leaders and government marketers. You inspire us every day! #GAIN2022 #GMarkU