A LOT of stats from Fabio with one clear message - when thinking about diversity, you need to think about all groups and actually address their needs on your website #BrightonSEO

Theme running through all the talks - simply paying lip service to diversify and inclusion is at best performative, at worst offensive ⁦Andi Jarvis⁩ #brightonseo

Never been disappointed by a Phil Nottingham talk before. Today was no exception. Great, useful talk #BrightonSEO

Funny and thought-provoking talk from Ahmed Khalifa 🔉🦻🏾 (Moved to Bluesky) You wouldn’t think 60% accuracy in a blog post is ok, why is it acceptable in captions? #BrightonSEO

Love our pre-parties! Great chance to meet other attendees and speakers, and relax before a day of learning. Still time to be there.

Always a tough fight to be the medallion speaker winner - who will take the crown in Barcelona?!? #IntSS

Ready for a great day!0

First sessions underway at #IntSS - social storytelling and social Strategy

True story - Fiona Bradley bought her house from an instagram ad! Social ads do work! #IntSS

Be careful with lookalike audiences - without clean data and a large sample, the margin for error is high! ⁦Fiona Bradley⁩ #IntSS

Advice for paid ads …. Don’t ignore organic! You need an engaging relevant page to support the ads Fiona Bradley #IntSS

Energetic and engaging talk on all things Meta from Jason Hunt - echoing Fiona Bradley that it has way better targeting than any other platform #IntSS

The queen of influence Nicole Ponce on the #IntSS stage

Brilliant tips on how influencer campaigns really work. Simply put, they are not just a paid message ⁦Nicole Ponce⁩ #IntSS

Have you voted for your favourite speaker yet? You can find the QR code on the back of your badge! #IntSS #socialmediamarketing #digitalmarketing

Brilliant TikTok panel to end the day - so much to think about when creating for TikTok #IntSS

Has anyone found a black case with wireless microphones in? #BrightonSEO . First fail of the day!!!!

Crisis averted #BrightonSEO

This was a fun chat covering 3 of my favourite (marketing) things - localisation, events and LinkedIn! Turns out I find it much easier to talk about them, than myself! Need to work on that. Thanks for having me Jerrel Arkes #InternationalMarketing #B2B #Events

AI to emojis, digital PR to podcasts, the International Content Track at #IntSS has it all! 9 talks packed with ideas and examples to help you elevate your global content effort and get the best possible results. Join us this November in Barcelona 🚀 bit.ly/3ODax2C