"Branding should always be done with longevity in mind." - Daniela Meloni, Design Director - FutureBrand London Full Story: designweek.co.uk/issues/13-19-j…

“M&S is certainly late to the game in tapping into athleisure – the aforementioned Ivy Park got there years ago." - James Withey, Head of Strategy - FutureBrand London. Full story: retailgazette.co.uk/blog/2020/01/c…

"Ask these questions: what really turns people on when shopping, what benefits are they really looking for, and what will make them feel good about a purchase?" - Pippa Nordberg, Strategy Director - FutureBrand London Full story: thegrocer.co.uk/marketing/bran…

As Ted Baker's lenders call in advisors to undertake an urgent assessment of the beleaguered retail chain's prospects we discuss why the British fashion brand fell out of favour in FORTUNE fortune.com/2019/12/19/ted…

Futurebrand London and Coutts have been shortlisted for the Transform Europe Awards in the Best visual identity from the financial services sector and Best external stakeholder relations during a brand development project categories. Read now: futurebrand.com/news/2020/futu… #Awards

"There is only so far you can take consumers with an ethos and approach built around absence and avoidance." James Withey - Head of Strategy FutureBrand London Campaign campaignlive.co.uk/article/vegan-…

The secret of Sosandar’s success is its “deft understanding of its consumer base”, especially in today’s tough retail climate according to Suzanne Blake, Global Marketing Director - FutureBrand retailgazette.co.uk/blog/2020/01/w…

'Travel industry opportunities amid the environmental backlash' by Pippa Nordberg, Strategy Director - FutureBrand London in ChiefSustainabilityOfficer. Read now: csomagazine.com/sustainability… #Sustainability