Here’s another way Frankly can help you.

According to Media Post, older adults are expected to spend $84B on technology by 2023. Consider this when depicting negative images of them when writing marketing content. mediapost.com/publications/a…

According to Digiday, Quility is betting on CTV and OTT to be able to reach more people and meet customers where they are. Proving once again the importance of video ads. digiday.com/marketing/the-…

“The Daily Beast is ready to take a more nuanced approach to subscriber acquisition that the publisher believes will monetize the readers earlier and more efficiently.” digiday.com/media/how-the-…

Learn how we can help you take your videos and website to the next level. We’ll be at NAB Show between April 23rd and April 27th, come and chat with us about what we can do for you.

Don’t forget, we’re still at NAB Show and will be until April 27th.

Catch Frankly Media's @Darrin Patrick and @Trey Kofler at NAB Show today. They'll be walking the west and north halls. Look out for them. #NABShow2022

Our Frankly Media team will be in the Central Hall today at NAB Show. Meet them there! #nabshow2022

Seller Defined Audiences may be the next best thing for publishers. Keep an eye out as SDA, while still underdeveloped, may be a privacy savior in the future. admonsters.com/what-is-seller…

Did you know?

“Publishers and marketers are turning to identity solutions to help with trust. The central reason publishers are adopting new identity solutions is data privacy (59%), while marketers say it is to support audience targeting (52%).” admonsters.com/are-you-prepar…

What was once a newspaper is now a website, an app, broadcast media or a newsletter. This article poses the question, what is the difference between mobile and desktop when it come to reader engagement? Check out the data and see. whatsnewinpublishing.com/engagement-on-…

Privacy laws and increased demands for data protection have made it difficult for the online ad industry. See how companies are navigating as the government continues to crackdown on privacy laws digiday.com/marketing/the-…

We’ve talked about streaming before, now we want to let you hear more from another expert on the topic. According to DigiDay, brands like apartments.com are moving away from linear TV and moving towards video and audio streaming. digiday.com/marketing/how-…

Wishing you a Happy Memorial Day!

A Pew Research study found that of the 97% of Americans that own mobile devices, 90% of their 4.4 hour use was spent on apps and not browsers. Tracking this data can provide useful insights that may change the way publishers think about advertising. whatsnewinpublishing.com/youve-got-to-b…

With all the negativity in the world, publishers should spend more time focusing on positivity. Data shows that page views are significantly higher when they do. Don’t believe us, well read the article: whatsnewinpublishing.com/publishers-why…

Apple’s iOS 14.5 changed the way digital advertisers tracked their mobile ads. The update allowed consumers to opt out of being tracked. So what will digital advertisers do now? digiday.com/marketing/it-c…

Wishing you an early and happy Juneteenth!

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