Ever wonder whether you are overpaying for another shiny new thing? This Journal of Retailing study reveals that most people behave this way! Read here the paper by Yun Jie and Ye Li: doi.org/10.1016/j.jret… #newproducts #chronologicalcues #marketing #retailing #consumerbehavior

Should Firms display the Sale Price using Larger Font? Using large font increases effectiveness of both small and large price discounts, by suitably impacting perceptions of discount depth. Read more here: doi.org/10.1016/j.jret… #pricing #display #fontsize #perceptualsalience

JR Call for Papers: Retailing in the #metaverse -- Special Issue Special Issue Editors: Michael Haenlein, Kelly Hewett, Minakshi Trivedi, Katrijn Gielens Deadline: June 30, 2023 Read the call for paper here: drive.google.com/file/d/1I8WYyf… #retailing #metaverse #nft #games #vr

I teach in English to non-native English speakers from Europe and Asia in a non-English speaking country. This is unavoidable. I think a great deal about how this affect topics and learning. There is a literature on this: econjwatch.org/articles/the-v…

Most managers think #socialmedia only creates #engagement. A new Journal of Marketing study finds that its biggest impact is actually on #sales. Learn more: bit.ly/3Szt7cq By Georgia Liadeli, Francesca Sotgiu, and @peeterverlegh

Admissions fort the 2023-2025 program are open. Are you interested in applying or just looking for more information on Business Data Science? Check out our website. businessdatascience.nl/news/788/admis…

A new Journal of Marketing study finds that owned #socialmedia doesn't just result in more engagement - it has a big impact on #sales as well. Learn more: bit.ly/3Szt7cq Full JM article: bit.ly/3y8aJ27 Francesca Sotgiu @peeterverlegh #marketing #MarketingAcad

Out Now! The new Journal of Retailing issue is available! Click here to access the issue: sciencedirect.com/journal/journa…

Mario Ramirez Reyes @tomroach And the paper itself is free to read: journals.sagepub.com/doi/full/10.11…

Contagious @tomroach This goes some way to answer your question @tomroach

Can a brand social media post generate sales or only engagement? Read the answer here: journals.sagepub.com/doi/10.1177/00…

Out Now! The Role of Political Ideology on Variety-Seeking Behavior During Crisis-Induced Threats: Evidence from the COVID-19 Pandemic: doi.org/10.1016/j.jret… #journalofretailing #varietyseeking #crisis #politicalideology

Out Now! Read the latest issue of the Journal of Retailing: sciencedirect.com/journal/journa…

What is the “right thing to do” when activism decisions sacrifice brand and business health? New Journal of Retailing research introduces The Enterprise Activism Risk Model, providing a framework through which leaders can identify their risk comfort. doi.org/10.1016/j.jret…

New University of Bath School of Management research shows size-inclusive model photos are win-win for online retailers, customers and environment and fashion's obsession with thin-size models may be counterproductive #fashion bit.ly/3AdVpF6 Iina Ikonen Fashion Press Vogue Magazine University of Bath

A great summary of the recent paper by Yerong, Jiska Eelen, Francesca Sotgiu and myself. We studied how size-inclusive model photography impacts consumers and found ways to promote diversity in online #fashion retail in a way that benefits multiple stakeholders. 1/3

This is especially crucial in #onlineretail, where consumers are highly reliant on model photography when evaluating products. You can read the full paper (open access) here: doi.org/10.1007/s11747… VU School of Business and Economics (inactief) @UniGroningenFEB University of Bath School of Management 3/3

Help consumers make better online buying decisions by showing them clothing their own size. Read our paper doi.org/10.1007/s11747… or the press release x.com/UniofBathNews/… Iina Ikonen Francesca Sotgiu Yerong #fashion #bodydiversity