The longer we live with a brand, the more its logo evolves into a deeper story and becomes a symbol with its own personal meaning. Download the first chapter of "Conquer Your Rebrand" (for free) today for more insights from @billskenney: hubs.ly/Q02YdQBL0

A huge congratulations on a fantastic brand launch to the entire team at Spellbook — we're honored to have played a part in this wizardry. Check out the new brand in action → spellbook.legal/main

A massive congrats to our partners at Ethyca for the launch of their new brand alongside a $10M funding round and new (huge) partnerships! 👏 It was a pleasure collaborating with the team to bring their brand to the next level. See it in action → hubs.ly/Q02-D7m30

"For everyone that seeks to become a customer-centric company, the investment in brand is the most customer-centric investment you can make." - Sergio Claudio Check out the full Zuora Debrief episode today (and don't forget to subscribe) ✅ hubs.la/Q02YpSBx0

Founded in 2015 → Rebrand in 2022 → Acquired by Cyncly in 2024. 💥 These are the wins we love. Congratulations to the Broadlume and CynclyCo teams. 👏

POV: Your new brand just got approved (yay!) but now it's time to implement it (oof!) 🫣 The first question to ask: Are you going to redesign your website or refresh it? Head to our latest blog to learn the difference: hubs.la/Q02-bMVL0

Shout out to Will Devlin, VP of Marketing at MessageGears for dropping some fantastic advice for anyone entering into (or considering) a rebrand journey. TL;DR — Have an open mind. 🧠✨ 🎙️Catch the full episode today: hubs.la/Q02-cchy0

Calling all marketing professionals 🚨 Have you tuned into the Cadmium Debrief episode on our podcast yet? If you're traveling for the holidays, be sure to queue this one up. Tune in to the full episode now, and don't forget to subscribe. ✅ hubs.la/Q02-d17m0

It's officially day one of a #brand new year. 🎉 What are your 2025 aspirations? Whether they're creative, professional, personal, etc. — we'd love to hear them. 👇

What does Formula One racing have to do with brand? John Rougeux, Founder of Flag & Frontier, joined us on the podcast to connect the dots. 🏎️💨 Head to our YouTube channel (Focus on Brand) for the full episode. 👇 hubs.ly/Q02YLZvn0

New feature on the Spellbook rebrand from Brandfetch! We chat about our collaboration with Focus Lab, inspiration behind key elements, and the process to bring everything to life 💎

New case study is officially live. 🚨 After a series of mergers and acquisitions, Cadmium’s relationship to its legacy companies was muddied. By rearchitecting the brand, we helped align Cadmium and simplify their customer journey. Full case study: hubs.la/Q0301Cj90

Want the full scoop? Head to our past newsletters (and be sure to subscribe)💥 hubs.la/Q0302KsG0

Shout out to the Popl team for entrusting Focus Lab with this big step forward in their brand. Check out the full case study here: focuslab.agency/work/popl

Brand Launch Alert 💥 A huge congratulations to our partners at @animoto on the launch of their new brand identity. Check out the new look in action: hubs.la/Q0368mWl0

Congrats to our partners at PropelAuth on the launch of their new look. 👏

Merging strengths. Unifying voice. Signaling a new era. 🚀 Dive into Totango’s post-merger transformation in our latest case study. hubs.la/Q0391Gzg0

Feeling honored ❤️ 🙏 Branders Magazine issue 39 is live! 👀 Yesterday, I was presenting about "being a Graphic Designer" to our elementary school for career day. Note: the term branding is too vague for 3rd graders. 😅 Today, I'm honored to be sitting front and center on the