Communicating your expertise effectively bridges the gap between hesitant prospects & confident clients. We collaborated with SPOC Grid for a video shoot to showcase their expertise. Together, we brought to life the knowledge & unparalleled expertise that defines their brand.

It’s #TeamTuesday, & we’re delighted to introduce Heather Poage, the newest addition to the team. Heather is joining us as a RevOps Growth Specialist, ready to bring her energy & expertise. Get ready for some serious growth & fun times ahead with Heather on board.

Maintaining a vibrant culture remains a constant endeavor. If it feels like your company culture might be veering off course, Rom LaPointe's insights can help your company navigate through the maze of company cultural shifts. Dive in now: spoti.fi/3UyOyN9

Feeling the marketing spend squeeze? You're not alone. Many executives face the tough decision to tighten the belt during challenging times. But what if cutting back is costing you more than you realize? Tune in and turn frustration into fuel for growth: spoti.fi/44yB9cm

Marketing is about more than boosting your brand’s visibility. Don't let uncertainty about strategic marketing investments hold you back. Empower your business & listen to Sean share how to maximize your marketing budget to fuel growth & drive conversions. spoti.fi/3JWRSww

We’re thrilled to welcome Katie Brooks to the team as our new Account Manager! Katie brings a dynamic blend of strategic thinking and creativity, and we can't wait to see the amazing impact she'll have on our team and our clients. Welcome to the team, Katie! #TeamTuesday

Nearly 7 in 10 manufacturing marketers say they’re struggling to prove ROI. If your marketing team is working hard but results are falling flat, this is a must-read: bit.ly/3Sl051H

At FitzMartin, we know our success starts with our people. Today we’re celebrating three standout team members who continue to shape our work and drive meaningful results for our clients. Heather, Tina, and Anna, huge congrats and a big thank you to each of you!

Industrial marketers: Your website isn’t failing—it’s just disconnected from sales. Redesigns, SEO packages, and MQL “quick wins” won’t solve a broken revenue system. This post unpacks why aligning marketing with sales is the real fix: bit.ly/44MU858

The most dangerous word in marketing? Workflow. We all say it, but rarely define it. In this post, we unravel the real meaning of workflows and why they’re never “done.” Read it here → bit.ly/4m27Lnt

For the past year, Marci has been the operational backbone of FitzMartin. As Director of Resourcing, she keeps every project aligned, empowering our team to focus on what matters most: delivering exceptional outcomes for our clients. Happy anniversary, Marci!

In just one year, Katie has become a trusted client partner—bringing sharp strategy, creative insight, and eight years of industry experience to every engagement. Her ability to align marketing execution with business goals keeps our clients moving forward with confidence.

Seeing a traffic drop in GA4? Don’t panic. GA4 measures data differently—offering a clearer view, not a crisis. Learn why your numbers look lower, what "engaged sessions" really mean, and how to shift the conversation from panic to performance. Read now: bit.ly/4keGP1L

With 25+ years of experience, Jason brings bold, strategic creativity to every campaign. His leadership, speed, and eye for design help our clients stand out—and succeed. Here’s to one incredible year of impact! #WorkAnniversary #CreativeDirector #B2BMarketing #TeamSpotlight

Cutting brand marketing to fund short-term wins might work briefly—but it weakens long-term growth. Discover why brand matters, how it boosts performance, and how to protect your pipeline by balancing both, even when budgets are tight. Read now: bit.ly/4lwyHKU

Grateful for our clients’ trust and for a team that lives our values. We'll be closed Nov 27-28 to recharge and reconnect. Happy Thanksgiving!

This season reminds us that serving others is one of the most meaningful ways to give. Through team service days and personal service time, our FitzMartin team is proud to support our local community.

From our FitzMartin family to yours, we wish you a restful, meaningful, and joy-filled holiday season. Merry Christmas!

Here’s to 2026 – full of opportunity, growth and partnership. Thanks to our clients and collaborators for being on the journey with us.

Behind the scenes with Metalworking Solutions during a recent photo and video shoot, capturing the capability, culture, and scale that will power their upcoming website launch. Tour the facility: bit.ly/45FZQp4