Martin Fassnacht (@fassnachtmartin) 's Twitter Profile
Martin Fassnacht

@fassnachtmartin

Strategy & Marketing Professor @WHU_edu // #Strategy, #PriceMgmt, #Omnichannel, #Retail, #BrandMgmt #Marketing // Speaker & Strategic Advisor

ID: 1310479614750461953

linkhttps://www.whu.edu/faculty/marketing-and-sales-group/strategy-and-marketing/ calendar_today28-09-2020 07:23:50

2,2K Tweet

2,2K Followers

2,2K Following

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

More #outlet stores in 1A inner center locations // A profitable business with #returns for #retail // Threat of "moon price" #discounts for #consumers diminishes with digital price transparency & power of public shitstorms // Thx to 📺 WDR Servicezeit ardmediathek.de/video/servicez…

More #outlet stores in 1A inner center locations // A profitable business with #returns for #retail // Threat of "moon price" #discounts for #consumers diminishes with digital price transparency &amp; power of public shitstorms // Thx to 📺 <a href="/WDR/">WDR</a> Servicezeit
ardmediathek.de/video/servicez…
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

#Walmart plans Buy Now Pay Later #BNPL #payment service with "own" fintech // Add-on aims at the growing amount of wealthier #consumers (>100K income) now #shopping at the grocer's // Strain from #inflation & price-focused buy climbs the ladder & will last cnbc.com/2022/12/09/wal…

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

#Carrefour trials #mobile #pickUpStation in Paris // #Autonomous vehicle delivers bundled e-orders to fixed destination/date, awaits consumers' pickup & returns to depot for refill // #omnichannel #consumer #convenience + optimized #delivery costs/process retail-optimiser.de/carrefour-test…

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

#Discounter #Penny plans click & collect service to expand #ecommerce // Addition to #branch #delivery service (2021)// #Consumers value convenience & choice // Increase of online #revenues a must // eSales apparently "on top", don't drain stationary sales lebensmittelzeitung.net/handel/online-…

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

#Woolworth expands while big players (#GKK) struggle // #Warehouse concept as low-cost sole #supplier worked well so far // In recession, #consumers save & cut back on dispensable fashion & decor goods, I told tagesschau.de // Strong rivals in segment too tagesschau.de/wirtschaft/ein…

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

New "UK #marketplace" w/ USP as #platform for "physically UK based only" (sellers & products) // Aims to exclude Chinese #retail & #price dumping competition// Good intention for domestic sellers & consumer confidence // Interesting, yet start-up flaws 🤔 eseller365.com/new-uk-marketp…

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

Puppe #Elin: Mädchen im Rollstuhl zieht in die #Sesamstraße ein - Finde ich absolut klasse! #Inklusion tagesschau.de/inland/sesamst…

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

How the #automotive industry sets #prices for new car models years in advance // Scientific evaluation of #consumers' willingness to pay for diff. value drivers was a key in 🎙️Patrick Valentin's (SD Simon-Kucher) guest lecture in #myWHU #MBA #PriceManagement class // Thank you 🚀

How the #automotive industry sets #prices for new car models years in advance // Scientific evaluation of #consumers' willingness to pay for diff. value drivers was a key in 🎙️Patrick Valentin's (SD <a href="/simonkucher/">Simon-Kucher</a>) guest lecture in #myWHU #MBA #PriceManagement class // Thank you 🚀
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

Manic Monday // Looming #traffic shutdown in vast areas of GER, the land of #mobility & accuracy // As for the striking #employees demanding a pay raise, I fully understand // But measures taken by #VERDI & #EVG are way over the top! #leadership #imageloss tagesschau.de/wirtschaft/war…

Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

Growing brands via vertical extension // New paper "Vertical #LineExtension: a systematic review of research on ⬆️ & ⬇️ line extension" by #myWHU professors @AnnaK_Schmitz, Tim Oliver Brexendorf & me in the #Journal of Product & #Brand #Management Read 👇 emerald.com/insight/conten…

Growing brands via vertical extension // New paper "Vertical #LineExtension: a systematic review of research on ⬆️ &amp; ⬇️ line extension" by #myWHU professors @AnnaK_Schmitz, Tim Oliver Brexendorf &amp; me in the #Journal of Product &amp; #Brand #Management
Read 👇
emerald.com/insight/conten…
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

WOW! My 20th #anniversary as #professor WHU today 🎇// It's been a great BIG ride & I am far from done // Time to be grateful & thanks to all who have supported and challenged me on my journey // I promise to rock on & empower future #leaders // #myWHU is my #happyPlace 🎉🍾

WOW! My 20th #anniversary as #professor <a href="/WHU_edu/">WHU</a> today 🎇// It's been a great BIG ride &amp; I am far from done // Time to be grateful &amp; thanks to all who have supported and challenged me on my journey // I promise to rock on &amp; empower future #leaders // #myWHU is my #happyPlace 🎉🍾
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

Great guest lecture in #omnichannel business class // 🎙️Stefan Wenzel talked about the transformative impact of #AI on the business landscape // #myWHU #MBA #students gained invaluable insights on how AI reshapes #retail, revolutionizes operations & unlocks growth // A big thank you🚀

Great guest lecture in #omnichannel business class // 🎙️<a href="/stewenz/">Stefan Wenzel</a> talked about the transformative impact of #AI on the business landscape // #myWHU #MBA #students gained invaluable insights on how AI reshapes #retail, revolutionizes operations &amp; unlocks growth // A big thank you🚀
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

#Retailers must respond to challenges of AI, social #commerce & shifting #consumer behavior // Professional #PriceManagement is indispenable, I told Location Insider in "Retail Trends 2023"// Push private labels for competitive edge vs. manufacturer brands locationinsider.de/fight-fly-or-f…

#Retailers must respond to challenges of AI, social #commerce &amp; shifting #consumer behavior // Professional #PriceManagement is indispenable, I told <a href="/LocationInsider/">Location Insider</a> in "Retail Trends 2023"// Push private labels for competitive edge vs. manufacturer brands
locationinsider.de/fight-fly-or-f…
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

How to recruit #nextgeneration young talent in #Retail // 6 steps for #Recruiting & HR to realign & attract #GenZ // Tackle steady decline in applicants per job offer // Recommended measures by professor Markus Szajna & me in Lebensmittel Zeitung #lovemyjob #myWHU lebensmittelzeitung.net/handel/karrier…

How to recruit #nextgeneration young talent in #Retail // 6 steps for #Recruiting  &amp; HR to realign &amp; attract #GenZ // Tackle steady decline in applicants per job offer // Recommended measures by professor Markus Szajna &amp; me in <a href="/LZnetNEWS/">Lebensmittel Zeitung</a> 
#lovemyjob #myWHU
lebensmittelzeitung.net/handel/karrier…
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

#Birkenstock's IPO in the US // Strong statement of a strong brand // It capitalizes current hype & strategic collabs with luxury brands // Top #brand management & #strategy //Product placement in #BarbieTheMovie 🎯// Thanks ntv Nachrichten ntv Telebörse 📺min. 03:14 n-tv.de/mediathek/send…

#Birkenstock's IPO in the US // Strong statement of a strong brand // It capitalizes current hype &amp; strategic collabs with luxury brands // Top #brand management &amp; #strategy //Product placement in #BarbieTheMovie 🎯// Thanks <a href="/ntvde/">ntv Nachrichten</a> <a href="/teleboerse/">ntv Telebörse</a> 📺min. 03:14
n-tv.de/mediathek/send…
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

Challenging macroeconomic environment: What to do? // 🎙️ I shared potential opportunities in #price & brand mgmt, retail marketing & #omnichannel business at the 🇩🇪 Fruit & Vegetable Congress 2023// What's ahead for #retail? How to engage with #consumers? 🙏 #DOGK & Fruchthandel Magazin

Challenging macroeconomic environment: What to do? // 🎙️ I shared potential opportunities in #price &amp; brand mgmt, retail marketing &amp; #omnichannel business at the 🇩🇪 Fruit &amp; Vegetable Congress 2023// What's ahead for #retail? How to engage with #consumers?
🙏 #DOGK &amp; <a href="/Fruchthandel/">Fruchthandel Magazin</a>
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

Pre-Christmas retail // Discount battles, empty shelves, persistently high #prices // Consumers unsettled // #Retailers & #brands face higher costs & pass them on // Yet no higher profits than a few yrs ago, I told @NDR for #consumer magazine 'Markt' Watch lnkd.in/ePSBDWn5

Pre-Christmas retail // Discount battles, empty shelves, persistently high #prices // Consumers unsettled // #Retailers &amp; #brands face higher costs &amp; pass them on // Yet no higher profits than a few yrs ago, I told @NDR for #consumer magazine 'Markt'
Watch lnkd.in/ePSBDWn5
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

How HUGO BOSS Corporate drives omnichannel #retail to become the top premium tech-driven fashion platform — 🚀 Guest lecture by Dominik Salzer (SVP Global Retail at HUGO BOSS) on evolving strategies, #consumer experience, data orchestration & in-store hospitality w/ #myWHU #MBA students 🙌

How <a href="/HUGOBOSS/">HUGO BOSS Corporate</a> drives omnichannel #retail to become the top premium tech-driven fashion platform — 🚀 Guest lecture by Dominik Salzer (SVP Global Retail at HUGO BOSS) on evolving strategies, #consumer experience, data orchestration &amp; in-store hospitality w/ #myWHU #MBA students 🙌
Martin Fassnacht (@fassnachtmartin) 's Twitter Profile Photo

Discount #retailer #ACTION with impressive €11.3 BN revenue // Right on time // Action benefits from higher-margin non-food items, whereas #Aldi, #Lidl specialize in food w/ typically lower #margins // #Consumers aim to save // Thx #Galileo ProSieben 📺 youtube.com/watch?v=egbncZ…

Discount #retailer #ACTION with impressive €11.3 BN revenue // Right on time // Action benefits from higher-margin non-food items, whereas #Aldi, #Lidl specialize in food w/ typically lower #margins // #Consumers aim to save // Thx #Galileo <a href="/ProSieben/">ProSieben</a>
📺 youtube.com/watch?v=egbncZ…