Martin Fassnacht
@fassnachtmartin
Strategy & Marketing Professor @WHU_edu // #Strategy, #PriceMgmt, #Omnichannel, #Retail, #BrandMgmt #Marketing // Speaker & Strategic Advisor
ID: 1310479614750461953
https://www.whu.edu/faculty/marketing-and-sales-group/strategy-and-marketing/ 28-09-2020 07:23:50
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#Carrefour trials #mobile #pickUpStation in Paris // #Autonomous vehicle delivers bundled e-orders to fixed destination/date, awaits consumers' pickup & returns to depot for refill // #omnichannel #consumer #convenience + optimized #delivery costs/process retail-optimiser.de/carrefour-test…
#Discounter #Penny plans click & collect service to expand #ecommerce // Addition to #branch #delivery service (2021)// #Consumers value convenience & choice // Increase of online #revenues a must // eSales apparently "on top", don't drain stationary sales lebensmittelzeitung.net/handel/online-…
#Woolworth expands while big players (#GKK) struggle // #Warehouse concept as low-cost sole #supplier worked well so far // In recession, #consumers save & cut back on dispensable fashion & decor goods, I told tagesschau.de // Strong rivals in segment too tagesschau.de/wirtschaft/ein…
How the #automotive industry sets #prices for new car models years in advance // Scientific evaluation of #consumers' willingness to pay for diff. value drivers was a key in 🎙️Patrick Valentin's (SD Simon-Kucher) guest lecture in #myWHU #MBA #PriceManagement class // Thank you 🚀
Great guest lecture in #omnichannel business class // 🎙️Stefan Wenzel talked about the transformative impact of #AI on the business landscape // #myWHU #MBA #students gained invaluable insights on how AI reshapes #retail, revolutionizes operations & unlocks growth // A big thank you🚀
#Retailers must respond to challenges of AI, social #commerce & shifting #consumer behavior // Professional #PriceManagement is indispenable, I told Location Insider in "Retail Trends 2023"// Push private labels for competitive edge vs. manufacturer brands locationinsider.de/fight-fly-or-f…
How to recruit #nextgeneration young talent in #Retail // 6 steps for #Recruiting & HR to realign & attract #GenZ // Tackle steady decline in applicants per job offer // Recommended measures by professor Markus Szajna & me in Lebensmittel Zeitung #lovemyjob #myWHU lebensmittelzeitung.net/handel/karrier…
#Birkenstock's IPO in the US // Strong statement of a strong brand // It capitalizes current hype & strategic collabs with luxury brands // Top #brand management & #strategy //Product placement in #BarbieTheMovie 🎯// Thanks ntv Nachrichten ntv Telebörse 📺min. 03:14 n-tv.de/mediathek/send…
Challenging macroeconomic environment: What to do? // 🎙️ I shared potential opportunities in #price & brand mgmt, retail marketing & #omnichannel business at the 🇩🇪 Fruit & Vegetable Congress 2023// What's ahead for #retail? How to engage with #consumers? 🙏 #DOGK & Fruchthandel Magazin
How HUGO BOSS Corporate drives omnichannel #retail to become the top premium tech-driven fashion platform — 🚀 Guest lecture by Dominik Salzer (SVP Global Retail at HUGO BOSS) on evolving strategies, #consumer experience, data orchestration & in-store hospitality w/ #myWHU #MBA students 🙌