It's time for the second article in our Data Ethics series, this time focussing on three ethical principles you might find useful to bear in mind when using data-driven targeting. #datatargeting #targetedmarketing #marketing #marketingethics euler.net/3-data-ethics-…

Do you know how many data sources you have? And are they all talking to each other? Here's a great example of how a Landscape Analysis helped Parkinson's UK form a robust plan for the future. #eulercasestudy #landscapeanalysis euler.net/wp-content/upl…

This data management overview is always useful when you want to get back to the basics. Are you doing all of these things? #datamanagement #dataquality #datamigration #datagovernance #dataintegration euler.net/taking-the-pai…

Data, data everywhere... but how do you manage it?? #dataeverywhere media.giphy.com/media/xT9C25UN…

Marketing or manipulation? Find out where that line is and what you need to know to act ethically. #datadrivenmarketing #marketing #marketingethics euler.net/data-driven-ma…

Data Distrust is a real thing. And how can you make important decisions based on data you don't trust? The answer is, you can't. Find out how to tackle this growing concern. #datadistrust #dataquality #customerdata euler.net/data-distrust-…

Wish you could predict your customer's next moves and needs? Well, you might be able to with predictive analytics and machine learning. #predictiveanalytics #predictivemodelling #machinelearning #data #automation #marketingautomation zcu.io/gfXv

Following on from our post last week, here's an article that focuses in on data quality - how it might be costing you money and what to do about it. #dataquality #data #datacleanse euler.net/how-much-is-po…

The last article in our Data Ethics series looks at how you can form an action plan for ethical, data-driven marketing. #datatargeting #datamarketing #marketingethics #dataethics euler.net/ethical-data-s…

Remember when Rob was featured in Raconteur's supplement - Future of Data? It's just as good a read today as it was last year. GO to p11 to read Rob's contribution about reverse ETL. #thefutureofdata #reverseETL zurl.co/CMiQ

It's been said that "data is the new oil", but is that really the case? To find out, check out our article exploring why it's vital to get as much value from your data as possible, specifically as you migrate to the cloud. zurl.co/vtnF #data #datamigration #bigdata

Great news! Our client Chiltern Railways have been shortlisted for a Railway Innovation Award for their Voice of the Customer (VOC) analysis report, which was designed and implemented by Euler. We wish the team the best of luck for the awards presentation in London on 23rd June!

Euler is delighted to announce that we have renewed our partnership with @Talend! As a gold partner, we help our clients get the most from Talend's powerful data management capabilities. zurl.co/ymRP #talend #datamanagement #etl #dataanalytics #dataanalysis

Are your customer journeys as fresh as they could be? We’ve prepared a four-stage guide to creating amazing customer journeys with marketing automation – a recipe for success, if you will: zurl.co/h50p #marketingautomation #customerexperience #journeys

Euler have been featured in this month's Modern Railways magazine, celebrating our win with Chiltern Railways at this year's Railway Innovation Awards. The winning project enables Chiltern to make data-driven customer experience decisions. Read more: zurl.co/B5zc

Could your customer engagement use a boost? Perhaps you’d like a deeper understanding of your customers? As a Premium Apteco Partner, Euler helps organisations mobilise their data to improve customer comms. Want to learn more? zurl.co/fZUy

For marketers with a focus on social media, metrics such as likes and shares have become the typical measure of a campaign’s performance. But these metrics don’t always reflect a campaign's success. The solution? Adopt data-driven targeting strategies: zurl.co/YnzJ

At a time when customers are spoiled for choice, it’s vital to ensure that your customers have an experience to remember – for all the right reasons. We’ve selected 5 key reasons why getting your customer experience right is more important than ever. zurl.co/ivSh

On Tuesday, we held our 2024 staff away day at Gravity MAX Liverpool - and what a day it was! In amongst the golfing, go-karting & bowling, we held training sessions and revealed our plans for the year. Here's to the future! 🥂 Thanks to Col R for photographing our seminars!

Dive deeper into the transformative power of a Single Customer View and unlock the full potential of your marketing strategy. Learn more about how an SCV unifies data for targeted campaigns: zurl.co/nZVP #CustomerInsights #Marketing