Arguably, the very media outlets that covered the launch of Noah had also moved on beyond "just streetwear" as well. But the most illuminating thing at its core is that a brand's position will always be at odds between brand vision vs. public perception. If Noah suddenly

I may not be a New Yorker, but I'm now quoted in the New Yorker! Thanks Kyle Chayka.

when the dust has settled, and the postmortems on Manchester City's season are written, you'll see many a football pundit scratch their heads and fail to understand how a club could fall so far. But they fail to understand because they fail to see. Typography Is Real.