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Engage for Good

@EngageForGood

Connecting top purpose-focused corporate and nonprofit brands at the intersection of profit and purpose. Follow us for ways to elevate your social impact!

calendar_today10-01-2011 16:46:04

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“The research exposes a real paradox between how Gen Z wants to shop and how it does,”

Debbie Ellison of VMLY&R Commerce shares info about 'The Gen Z Paradox,' which provides six “survival tips” for brands to effectively shape their communications.

forbes.com/sites/davidhes…

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