My scrappy launch method to test market in 4 phases: 1️⃣Create prototype & waitlist- using ClickFunnels 2️⃣Build community w/social, podcasts, PR, emails- using ConvertKit (archive) 👈🏻current phase 2️⃣Presale, open cart- 😬 3️⃣Fulfill orders, assess biz viability #buildinpublic

Diving into manufacturing & product design is a fun new challenge, but I’m more comfy in funnels, audience/list growth, brand building What good is creating an amazing product if nobody knows about it? But, build a terrible product… What to build first? #buildinpublic

Waitlist goal is 3K 1/3 way there & have about 2.5 weeks until launch What would you do to grow your list full of your dream customer?#buildinpublic

Just listened to this 2-part series of a respectful conversation between George Farmer & Allie Beth Stuckey debating Catholicism & Protestantism - hit on almost all the major points of contention, gracefully. More thoughtful convos like this needed to unite Christians!

Simple- if a book is too sexually explicit to be read aloud at the school board meeting, it shouldn’t be in the school library. And yet… RightBooks4Kids < great resource for parents who don’t have time to pre-read to avoid all the trash passing for children’s lit these days

Today’s #buildinpublic task- outreach to some old lists to offer a big discount on my digital publicity program to raise some startup 💰 I’ve never had a headline split test pending for hours at a nearly 50/50 open rate. 🍿

Working on copywriting today & found this inspiring - find a better “about” page than Duke Cannon Supply Co. 💯 🎯 #buildinpublic dukecannon.com/pages/about-us

Ok #buildinpublic community- anyone have experience with product liability insurance? 😵‍💫

Devastating to lose these beautiful, historic houses of worship.

We're run by “a bunch of childless cat ladies”.