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In the name of the experience age, brands are shelling out on pop-ups that don’t sell anything with limited-time activations, pop-up stores and events that put technology, social media and intangible brand experience ahead of shopp…lnkd.in/e_r6jYR lnkd.in/eynhBYS

Mixing customer data management systems, heat mapping and RFID technology to sell both in stores and online !  lnkd.in/eJyYQdi

La Passion #Paris2024 🔥💫❤️‍🔥

"The brands that will win are the ones creating their own influencer rosters and activating those rosters again and again. Especially in the crowded world of micro-influencers..." lnkd.in/ekTSpDv

In 2017, Gucci launched the Chinese version of its e-commerce store in July, becoming one of the first luxury brands to offer a direct-to-consumer (DTC) e-commerce channel in China. lnkd.in/emhScMd

The need to create a retail experience that’s both Memorable and Emotional lnkd.in/eFptmUc

"Aller à la rencontre des Millennials, un but affiché très tôt par la griffe, qui a investi Instagram dès 2012 et a saisi il y a un moment déjà le rôle que jouent les influenceuses auprès de son cœur de cible." lnkd.in/eN4J952

New Facebook Algorithm --> Brands will need to make meaningful and “authentic” content, creating room for more influencer partnerships ! lnkd.in/ebpbQQN

Rebecca Minkoff ditches NYFW in favor of a women's empowerment social campaign lnkd.in/gK8dAVy

Influencer marketing is growing up with tighter contracts lnkd.in/gBKWEDW

China’s Wealthy Millennials Want “Newness” and “Speed:” Bain | Jing Daily lnkd.in/gt-PXd5

Owkin : et si une intelligence artificielle découvrait le prochain traitement anti-cancer challenges.fr/entreprise/san… via Challenges

2018 sera-t-elle l'année du "social commerce" ? lnkd.in/gUqa5y7 lnkd.in/gxJtZnT

Gucci 's millennial advisors, aged below 30 and described as “a committee” allow the brand to tap the perspective of digital natives in its product and communication strategies. #foodforthought Well Done Kering lnkd.in/g7ziAhC

Longer-term partnerships are ideal for raising awareness among millennials and for driving steady sales lnkd.in/eXP8HHT

Tom Dixon Studio and IKEA Group created DELAKTIG, the open-source, knock-down aluminium platform for living. #interiordesign #interiors lnkd.in/d_zt6eT

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“It’s about brand interaction in the here and now, and standing apart in a new world where everything is similar" lnkd.in/eTWPxU8 lnkd.in/e8em_u7

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