To simplify further think about meaning i.e. does meaning exit in words, in numbers or in space. That's the thing about maps, space has meaning. Hence ...

I read that the maximum size of a document in the current PDF standard is 381km x 381km and I thought woah hilarious, how Borgesian is that? And then I looked it up and it's only fucking true.

*setting myself on fire, hurling a hammer into my television* you can mock my decisions all you like, but i’m DOMINATING the news cycle

If you saw the news around the Netlify layoffs yesterday, there are some great ex-Gatsby folks who are looking for a new role. Many thanks if you can 🔁 and ❤️to amplify.

There’s two(ish) ways to manage content in big companies. You either have a central content org that powers every channel. Or every channel has content as part of it. This is a hard problem. Here’s how to think about it…