We love this shot of @leahmosss and Griff enjoying their custom necklace!… instagram.com/p/BV2K0v5AyXC/

We're actually enjoying a spot of cooler weather at the East London Baby Co HQ ☔️Another one of… instagram.com/p/BV5TsDMAWVb/

I did think until last week that 'Belfie' meant breastfeeding selfie...so not down with the… instagram.com/p/BV-HrrDAZXf/

To mark the end of National Breastfeeding week, we're giving you 50% OFF some of our classic… instagram.com/p/BWAprEJglMx/

Happy Sunday you lovely lot! We're so excited to let you know we're now part of the fabulous… instagram.com/p/BWDfQbyAGMQ/

Happy Tuesday ❤️ we're off for pizza at the fabulous @sodopizzacafe today - one pregnant lady is… instagram.com/p/BWHnT_lgpls/

Hi mamas! How was your Tuesday? Our Peony necklace has sold out in our Summer Sale, but we… instagram.com/p/BWIlMZDAcTq/

We're excited to announce that our June winner is the gorgeous Caspar and mama eirlie - his hair… instagram.com/p/BWNjt0gAg5C/

We are loving this snap of beautiful Max enjoying his Marble teething bangle that mama… instagram.com/p/BWXJd5uAM0H/

LOVE this snap of gorgeous pair Matilda and mama Sarah who were bought a Raven necklace by the… instagram.com/p/BWaV2xmAV6O/

Loving this snap of our Peony necklace from mama realmothermission - our necklaces are fab for… instagram.com/p/BWfujAHgeaq/

We're excited that we're now stocking our fabulous Cross Teethers in black, grey and marble.… instagram.com/p/BW4nEgyALBY/

Today we put the beads down and make a birthday cake for the best Daddy ever instead 👨‍🍳… instagram.com/p/BXPiH8FgzWM/

The babelicious rhiancarta rocking her Raven necklace with little beauty Gigi 😍… instagram.com/p/BXVpRvsgrm6/

It's breastfeeding week this week and to honour the boob; if you've been waiting to nab yourself… instagram.com/p/BXX--uQAzvu/

The beautiful Florence making great use of her Brights necklace - mama being the fabulous… instagram.com/p/BXn4jVcgEIz/

Belated congratulations to our GORGEOUS July winners Sarah and Matilda - who have generously… instagram.com/p/BXuf5o6AjCJ/

Super excited to be at the fantastic word.to.the.mother market again this Friday 25th August -… instagram.com/p/BYBya2sAzXx/

Happy Wednesday you lovely lot! Due to so many requests for them, we'll be launching a new… instagram.com/p/BYIgsj5ACG9/

We are now LIVE with our fab single strand necklaces - go and check them… instagram.com/p/BYQGwD0go9U/