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💬 "When I see the AdChoices Icon, I know what it is that I'm seeing: I know I'm seeing an ad". 💡 Thank you Wayne Moroney for the #interview and putting ads on notice at #EDAASummit2024❗ 📩 To learn more, reach out to [email protected]! youtu.be/xEbm8K73X7k

The fine line between legal #requirements and #consumer expectations is a difficult one to tread: #ethical practices and policies developed with a variety of stakeholders are key 🙏Thank you Nathalie Laneret (Criteo) for your contribution #EDAASummit2024 youtu.be/7u-zutJTcJA

👏 Congratulations to Giftad Digital for being awarded the EDAA Trust Seal once again! Thank you 🙏 for continuously prioritising industry standards in your approach to data-driven advertising!

Third-party independent #certification ✅ sets compliant companies ahead of competitors by fostering #brandsafety and a trusted relationship with consumers 🫶 😊 Thank you, Noel Luke (TrustArc) for the #interview at #EDAASummit2024❗ 👉 youtu.be/Xa91vWTTysQ

👏 Huge congratulations to Semasio for renewing the EDAA Trust Seal! 🌟 Your commitment to upholding the highest standards in data-driven advertising sets an inspiring example for the industry. 🙏 Well done!

Guido Scorza: “🤝 Antagonism between #industry and #regulators should be left behind. Finding a balance between fundamental rights such as privacy and freedom of expression is possible, and it's a win-win for businesses and consumers alike. #EDAASummit 👉 youtu.be/YKdoyNn9c64

🏅 Independent #certification providers help companies understand the requirements, but most importantly helps them deliver on their promises to other #businesses and #consumers! ✅ 😊 Thank you for the interview, Andy Flint ABC UK #EDAASummit2024 youtu.be/YuINFMYiSAA

🌍 At the #DPC24, our speakers are discussing the new challenges for the global online advertising industry, with a spotlight on the EU's Digital Services Act and the Political Advertising Regulation. 🙏 Thank you very much to our speakers for this insightful conversation!

🎙 Check out ABC UK's interview with our Director of Operations David Barron on the Advanced Advertising Transparency Programme! Read about how the AATP helps companies align with the Digital Services Act and learn all the benefits for businesses 👇 abc.org.uk/news/assurance…

❗️Guy Parker at the #EDAASummit2024 👉 At the current pace of change in the ad tech sector, the law can't keep up: principles-based codes are key 🔑 We don't need new rules, but we do need to think through how existing rules are applied. 👀 youtu.be/MHUoLttz_pc?si…

🎧 Listen to Stevan Randjelovic speak at the #EDAASummit2024 about the importance of #selfregulation and the lessons that can be learned from the past, to overcome the challenges when it comes to #AI 🧑‍💻 👀 youtu.be/uuBKs0tizO4

👏 Congratulations to NextRoll Inc. for being awarded the EDAA Trust Seal once again! Thank you 🙏 for your ongoing commitment to upholding industry standards in data-driven advertising!

📢 The EDAA 2024 Activity Report is here❗ 🔑 Our key priorities: #transparency, Advanced Advertising Transparency Programme (#AATP) and continued stakeholder #dialogue 💬 💙 Thank you to all colleagues and partners for your support! 👉 shorturl.at/jlJwF

Looking forward to tomorrow's Afterwork 5@7 with BAM❗️ 🍪 With special insights on the intersection between cookies and #selfregulation by our very own Ionel Năftănăilă! 📅 6 May (17:00-19:00) 📍 Roularta Brussels Media Center ✏️ marketing.be/event/registra…

👏 Excellent debate on #trust and #competitiveness at yesterday's Afterwork 5@7 with BAM! Our top 3️⃣ takeaways: 🔑 Consumer trust remains key ❗ Impact implies #responsibility ➡️ #Collaboration is the way forward 👉 Read more! edaa.eu/bam-afterwork-…

🔎 The Digital Services Act shines a spotlight on advertising #transparency on Online Platforms 👀 A lot of new information to be disclosed! How to do that #responsibly, when serving first-party ads❓ 👉 Here is our take: edaa.eu/i-might-be-a-p… #IMightBeAPlatform #DSA #AATP

What role do SROs play in EDAA Programmes❓ 💬 Handling consumer & business #queries 🚧 Processing #complaints ✅ Supporting companies in regaining #compliance More about our collaboration in the 𝗘𝗗𝗔𝗔 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟰: lnkd.in/eVEQ5ina ✨

⏰ Event season is ON❗ Catch us at the following ones: 🇺🇸 DAA Summit 2025: ADvocate! (4-5 June) 🇬🇧 DMWF Global (24-25 June) 👉 More info & registrations: edaa.eu/lets-connect-e… #EDAAEvents #LetsConnect

🤔 A less thought of type of #ad under the #DSA: 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗹𝗶𝘀𝘁𝗶𝗻𝗴𝘀. They too need #transparency disclosures❗ 🔧 What tools can #marketplaces use to deliver them? 👉 Find out here! lnkd.in/eb-rBTWd #IMightBeAPlatform #AATP

💯 EDAA went all in at this year's #DMWF Global: media partner, exhibitor and speaker❗️ A great opportunity to raise awareness about legal requirements to advertise in Europe 🇪🇺 and existing solutions for the marketing sector ✅ More info? 👉 edaa.eu/edaa-at-dmwf-g…