This Digiday+ Media Briefing covers how the digital media industry spent summer 2024. buff.ly/3Xcl74Y

Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year. buff.ly/3Xc3xxL

Google's anti-trust trial starts next week. Share your thoughts with us ahead of the trial. buff.ly/3XsM9pY

The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and Wall. buff.ly/4e8FAyg

A decade ago, e-commerce marketing was burgeoning. To manage that type of marketing, ice cream brand Ben & Jerry’s looked to its online social activism work to inform the company on how to pivot. buff.ly/4cUnpvj

As some brands face pressure from conservative activists to curb their diversity and equity efforts, Riot Games is openly approaching its partnership with the nonprofit organization DonorsChoose as a social impact and DEI initiative. buff.ly/3Xhm1wQ

Attention metrics step forward in guidelines — as their value is questioned. buff.ly/3Tj03IO

For my Digiday story before the #USvGoogle trial, I wrote about the coterie of colorful internal Google code words that shed light on what the DOJ says Google did in dealings w/ advertisers, publishers & rivals. So far I've found nearly two dozen. tinyurl.com/bddeytmz

Next week marks the beginning of one of the most pivotal antitrust trials in U.S. history — Google's antitrust trial. Here's a rundown of the key points and potential implications. #GoogleAntitrust buff.ly/3ASn6E5

Court documents include colorful names for projects related to Google’s alleged dealings with advertisers, publishers and rivals. #GoogleAntitrust buff.ly/3zbgPTk

Make sure to follow along with Marty Swant as he covers the #USvsGoogle trial!

The memeification of movie marketing is underway. buff.ly/4e9ujhd

.Fortnite and Roblox are not the only gaming platforms that have made their presence known at the US Open this week. #UPopen buff.ly/3Ze6sJ6

Marketers are at least a little skittish about their expensively made spots showing up next to political messages. Does that mean they should steer clear of CTV until after election day? buff.ly/4dbT3ol

With the CMO under the spotlight once more, let’s dive into the pros and cons to see why a top marketer can be an invaluable asset for some companies and an outdated figurehead for others. buff.ly/4gccmAo

The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images. buff.ly/3XnotlM

The Taylor Swift dividend is still paying out for the NFL. buff.ly/3Mz3hUI

Omnicom, Dentsu and WPP can all order takeout tonight — not because they’re still stuck in the office trying to win big pitches, but because they all landed a piece of a giant tech platform media business in the last 24 hours. buff.ly/3XiM5HW

Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers. buff.ly/3Mxa2GJ

More employers want to add office space after shedding it during the pandemic and the yearslong transition to hybrid work, according to a new survey from real estate firm CBRE of 225 companies with offices in the U.S., Canada and Latin America. buff.ly/3MBH9Jg