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This week’s Digiday+ Future of TV Briefing looks at how mid-sized advertisers may be less inclined to make upfront commitments this year — which could have the effect of pressing larger advertisers to commit. buff.ly/UpQntpI

Some creators are thinking about how to change up their business strategies as they face a slowdown in the volume of brand deals or see deals fall through completely in the financial negotiation phase. buff.ly/zbM7GwX

The message delivered by executives at Possible on day 1: no one's cutting back ad budgets yet but no one's adding either. buff.ly/Dsb5SRz

A new report surveys publishers about identity, data collaboration and audience monetization approaches in a shifting landscape. Sponsored by Optable. buff.ly/wKFk2fq

Identity-driven strategies enable travel and hospitality brands to allocate budget to the highest-performing tactics for improved engagement. Sponsored by Experian. buff.ly/Bn4DR67

Linda Yaccarino continues to cast X as the anti-media media company — a disruptive alternative to what she and Elon Musk believe is the dusty, broke fourth estate. digiday.com/marketing/with…

The Washington Post's search content deal with OpenAI signals a broader change in the AI licensing landscape, media legal experts said. Read this week's Digiday+ Media Briefing. buff.ly/bbB7LVB

As Roblox continues to grapple with proving its advertising potential to brands, Super League's acquisition of Supersocial could signal a coming wave of consolidation among these types of companies. buff.ly/1RjMHk3

While no one is celebrating the slow fade of Google's Privacy Sandbox, a product that once carried such well-meaning intent, there's a quiet sense of relief that CPMs won’t fall off a cliff. buff.ly/SOftVPT

It's a tough time to launch a rebrand, but live sports offer a way through for worried CMOs. At least, that's likely how PwC sees it. buff.ly/fGp1SfW

Digiday+ Research examines the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms. buff.ly/rTUpZh1

Full-service strategic agency, Cayenne Creative reduced business costs, tripled growth and grew its client list without major expenses. Learn how. Sponsored by Pathlabs. buff.ly/TGEZJbQ

Fandango and Instacart are using first-party data to drive growth through smarter collaborations and hybrid business models. Sponsored by LiveRamp. buff.ly/RqyTtsT

Privacy Sandbox reps are attempting to tee up optimism at the Possible conference in Miami, a week after Google's mic-drop announcement. buff.ly/Pr72ztM

With greater economic pressure than ever before, some content creators are going back to full-time work and diversifying their income. buff.ly/SOA8caK

Some companies just don’t lose — even when the market is in free fall. Amazon’s ads business is proof, cruising steadily while the broader market sputters in the face of economic drag. buff.ly/3GV6H4D

At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape. buff.ly/kirY5zo

Google bows to advertisers’ calls for transparency with its latest Pmax update. Read this week's Digiday+ Ad Tech Briefing. buff.ly/SfotZFm

Marketers face a tough choice with tariffs: hold the line, or beat a measured retreat? Let's review the arguments on either side of the aisle. buff.ly/re0Y826

By linking multiple identifiers across channels, composable identity solutions enable consistent personalization regardless of where a user engages with a brand. Sponsored by Adstra. buff.ly/3qe8wlx