Around 80 ads have been sold for the Daytona 500 with an average cost of around $400,000, including 13 new brands like @Tecovas, CELSIUS Energy Drink, Johnson & Johnson, FanDuel and an undisclosed restaurant brand, per SBJ's Austin Karp. sportsbusinessjournal.com/Articles/2026/…

Like what Carl Long said last night, Garage 66 & MBM Motorsports is stripping down their Atlanta car that was ready for next week and using the parts to prep its Daytona 500 car #NASCAR #DAYTONA500

Daytona trucks ✅ 28 Dauzat | O.B. Builders 35 Van Alst | Top Choice Fence 90 Carroll | Carroll's Automotive 97 Kitzmiller | A.L.L. Construction

First career Olympic goal ✔️ #WinterGames #MilanoCortina2026

Viking Motorsports has officially confirmed to me that they have worked out a partnership that will put Anthony Alfredo and DUDE Wipes on the No. 4 Chevrolet at Daytona. #NASCAR

UPDATE: The start time for the #DAYTONA500  has been moved up to 1:30 p.m. ET on Sunday. Watch The Great American Race on FOX or listen on Motor Racing Network and SiriusXM NASCAR Radio (Ch. 90) Radio.

FYI Michael Waltrip is at the Daytona Hooters

Ayyyyy Kaulig Trucks / Kaulig Racing

Kyle Larson’s autograph session at the merchandise hauler in the Daytona Fan Zone has been moved to 9:00 a.m. Sunday.

Heartbreaking end to the day 💔

#DCvsOutlawPickEm26 starts off with an interesting Daytona. Outlaw Fan had a pick DNQ< but his others avoided the wrecks and managed to start him with a lead. I will be the first to use the new Wild Card rules at Atlanta!

Daytona 500 ✅ 8 Busch | Zone Jalapeno Lime 36 Smith | QuickTie 42 JHN | Dollar Tree 44 Yeley | Built to Work 51 Ware | Jacob 62 Alfredo | Dude Wipes 66 Mears | SI Yachts 71 McDowell | MODO 77 Hocevar | Spectrum 78 McLeod | Superior Logistics 84 JJ | Carvana 97 SVG | SuperFile

Early Cup -> Public 5 Larson | Valvoline 6 Keselowski | Build Submarines 8 Busch | Cheddar's 17 Buescher | Body Guard 20 Bell | DeWalt 38 Smith | Aaron's 97 SVG | Red Bull

It blows my mind how people think 3 wide fuel saving is worse than single file trains P.S. At the race, without TV telemetry, you can't tell they're going any slower, it's just 3 wide

🥱

I was flipping through old pictures from past races and came across this one of Kyle Larson walking into the media center after his .001 sec victory at Kansas Speedway 2024. I didn't realize I also got Jon Edwards in the photo. Such a proud moment for both of them.

I don't know if Herbst was ever trying to block, or just avoid shoving a Chevrolet to victory over his teammate lol