Derek Lauermann (@dereklauermann) 's Twitter Profile
Derek Lauermann

@dereklauermann

Paid Media Director at mygardyn.com: TIME Best Invention of the Year

ID: 1895187330517831680

calendar_today27-02-2025 19:01:01

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Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

The German crane company involved in latest heist drops clever ad: “The next time you need things to move quickly. The Böcker Agilo transports your treasures weighing up to 400kg at 42 meters per minute – whisper-quiet thanks to 230 V E-motor.” Always capitalize on trends!

The German crane company involved in latest heist drops clever ad: 

“The next time you need things to move quickly. The Böcker Agilo transports your treasures weighing up to 400kg at 42 meters per minute – whisper-quiet thanks to 230 V E-motor.”

Always capitalize on trends!
Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

Metas been glitching, here’s 3 tips to win this BFCM: 1. Focus on creative diversity over structure 2. Use Post IDs when duping to help offset some glitches and retain engagement 3. Pace your spend flows by hour for BFCM and spend with confidence What are your musts for Q4?

Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

Today my mom asked me if we advertise on Facebook Reels. She said she has not seen any ads and I need to make that happen. It’s always good to get humbled… and who can argue with mom!? BRB, starting a new persona prospecting funnel to drive up that incremental reach 😂

Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

As The Grinch climbs to the #1 spot on Prime Video, I couldn't think of a more timely launch of our first license, Grinch Punch! Happy Holidays and Q4 everyone! 🎅 🌲

As The Grinch climbs to the #1 spot on <a href="/PrimeVideo/">Prime Video</a>, I couldn't think of a more timely launch of our first license, Grinch Punch!
 
Happy Holidays and Q4 everyone! 🎅 🌲
Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

🎄Grüns "Grinch Punch" is live! Nostalgia + seasonal momentum = holiday gold. 3 other brands i'm loving going "Grinch" ColourPop Cosmetics • fun + nostalgic for adults Crocs • fashion + hype culture thewoobles • craft + community TL;DR: Keep it fun and collectible!

Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

When the brand runs with diplo, paid sprints too 🚀 Every real-world moment makes the digital ones hit harder! S/o to our incredible brand team Grüns! #Grüns #PaidMedia #DiploRunClub

L Φ N D Φ N (@londonspilker) 's Twitter Profile Photo

HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting. One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making… I just built a template that automatically integrates into any brand with just

Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

Marketers pretending they’re “taking the weekend off” before BFCM 😅 Reality: checking pacing, launching new creative, refreshing dashboards every hour. Adrenaline is high. Take off that Oura ring for a night. Try to rest. Big week ahead 🙌

Marketers pretending they’re “taking the weekend off” before BFCM 😅

Reality: checking pacing, launching new creative, refreshing dashboards every hour.

Adrenaline is high. Take off that Oura ring for a night. Try to rest. Big week ahead 🙌
Derek Lauermann (@dereklauermann) 's Twitter Profile Photo

Dropping my number one learning for the new year live with @9Operators on Dec 16th! Honored to be speaking alongside some of my DTC heroes like Olivia Kory, Cherene, Sean Frank and so many more. Don't miss out 👇 9operators.com/2026

Dropping my number one learning for the new year live with @9Operators on Dec 16th!

Honored to be speaking alongside some of my DTC heroes like <a href="/oliviaakory/">Olivia Kory</a>, <a href="/ChereneAubert/">Cherene</a>, <a href="/SeanEcom/">Sean Frank</a>  and so many more.

Don't miss out 👇

9operators.com/2026
McKinsey & Company (@mckinsey) 's Twitter Profile Photo

Where will the next wave of global growth come from? We identify 18 industries – from AI to obesity drugs – that could generate $29–48 trillion in annual revenue by 2040. These 🔟 charts visualize the next big arenas of competition: mck.co/4p1W6pA

Where will the next wave of global growth come from? 

We identify 18 industries – from AI to obesity drugs – that could generate $29–48 trillion in annual revenue by 2040. 

These 🔟 charts visualize the next big arenas of competition:  mck.co/4p1W6pA
Aaron Orendorff (@aaronorendorff) 's Twitter Profile Photo

LET’S SMASH 2026 Online Dec 16 from 1–4pm ET Over 25 DTC executives. Four keynotes. Three live training sessions … (1) leadership, (2) marketing, and (3) finance. Plus, 10 lightning panelists. - 5 min each - All action - One strategy The most stacked lineup of the year ↓