Working with a pre-revenue start up right now who knows the importance of making the right first impression. Not an easy check to write, but well worth it in the end. #branding #startups

Domain names are the foundation of online commerce. "But can't you sell on Amazon, Gumroad, or PayPal just fine?" Sure, but when you do — those customers are not *your* customers any longer. They're their customers. Own a domain name. Own your customer relationship.

Branding matters—the data supports that. When bootstrapping, you sometimes need to keep the lights on and pour everything into your product or service, I get it. But once funded, your #1 priority should be rapidly expanding marketshare. Nothing does that better than a killer

Sounds wild. Until you run the math. Brand clarity reduces friction at every stage: → Paid media converts higher → Cold outreach gets warmer → Customers trust you faster This isn’t branding fluff. It’s a balance sheet decision.  #Branding #Domains #Defining

Congratulations to Albert Santalo and the entire team at 8base for their acquisition of the premium domain Archie.com!

And right now, that story might be: → “They seem small.” → “Are they legit?” → “Looks like a side project.” You don’t need a new font. You need a new frame. We help you own the narrative—starting with the name. #Branding #Domains #Defining

#Testimonial Thursday—We helped dental device Zyris break free from the bland and monotonous crowd. See more at defining.com/projects/zyris/  #Zyris #Branding Want to feel as good about your business? Drop us a line.

[email protected] We couldn't agree more, Josh! Been evangelizing on DomainFirst for years: defining.com/naming-service…

You don’t outspend competitors. You out-position them. When your name is the category, you don’t advertise. You declare. We help growth-stage companies command the room—before they ever say a word. #Branding #Domains #Defining

#Testimonial Thursday—We helped PKWARE plan for what's next in data protection.  See more at defining.com/projects/pkwar… #Branding Want to feel as good about your business? Drop us a line.

Most companies treat their domain like office furniture: get it cheap and move on. But great brands see it differently. It’s not a cost. It’s an asset that: → Builds trust → Improves CAC → Increases valuation And yes—investors notice. #Branding #Domains #Defining

Your brand equity isn’t just about recognition—it’s about what it unlocks: → Exit multiples → Strategic acquirers → Market narrative One word—one domain—can elevate all of it. We see it all the time. #Branding #Domains #Startups #Defining

#Testimonial Thursday—We helped Griffin Capital crush their growth goals.  See more at defining.com/projects/griff… #Branding Want to feel as good about your business? Drop us a line.

Day 1 done and dusted thanks to our industry sponsors. @dinvesting @godaddy HilcoDigital Brannans.com Digimedia @domainnamewire Bobbleheads.com DomainAgents Snagged.com sawsells Michael Cyger Domaining Defining.com Atom.com Searchen Networks ® @namebright Evergreen.com @jensale

There’s only one Exact Match dotcom. One category-defining name. One chance to lead with clarity. If your competitor gets it first—your future just got more expensive. #Branding #Domains #Defining

Domain Investing: A Call to Women to Lead the Future One of my favorite actors, Reese Witherspoon, once said, "I encourage women to step up. Don't wait for somebody to ask you." That statement echoes deeply with me, especially when I think about the opportunities that exist

Kate Buckley is a powerhouse in both domain investing and brand naming. I've had the privilege of hearing her speak at NamesCon and reading her insightful Forbes articles. She’s back on the NamesCon stage this year, and I strongly encourage every female CEO, founder, domain

It’s the thing that makes: → Outreach convert faster → Investors lean in → Employees want to stay It doesn’t replace performance. It multiplies it. #Branding #Domains #Defining

#Testimonial Thursday—We helped Sauce Labs make SaaS cool.  #Branding Want to feel as good about your business? Drop us a line.

A great domain removes the burden of proof. So you can focus on the pitch, not the defense. #Branding #Domains #Defining