David Millay (@davidmillay) 's Twitter Profile
David Millay

@davidmillay

I tweet about innovation in customer experience ✖️ employee experience ✖️ sports biz. Podcast: bit.ly/3yyYut3 Work: @engagemint_ Former: @DisneyInstitute

ID: 579415261

linkhttp://engagemintpartners.com/newsletter calendar_today14-05-2012 00:43:42

1,1K Tweet

648 Followers

1,1K Following

David Millay (@davidmillay) 's Twitter Profile Photo

I’ve believed every April’s Fools joke post about AI today. Every. Single. One. We’ve reached that stage of innovation. Nothing is unbelievable anymore.

David Millay (@davidmillay) 's Twitter Profile Photo

NBA does such a good job of incorporating larger cultural elements into the brand, and not just focusing on the sport. Huge for deepening fandom.

Jesse Cole (@yellowtuxjesse) 's Twitter Profile Photo

Yes. Yes. Yes. Let's keep breaking down the barriers between athletes and fans. This is how you create unforgettable moments and fans for life.

Daniel Heck (@danielfheck) 's Twitter Profile Photo

Thank you to Patrick Murphy for taking time out of his Monday morning to pour into our team. Cups are full as we charge ahead into the week ahead! Thank you also to Greg Byrne & David Millay for their recent guest speaking appearances. Incredible lessons for us to learn & grow!

Thank you to <a href="/UACoachMurphy/">Patrick Murphy</a> for taking time out of his Monday morning to pour into our team. Cups are full as we charge ahead into the week ahead! Thank you also to <a href="/Greg_Byrne/">Greg Byrne</a> &amp; <a href="/DavidMillay/">David Millay</a> for their recent guest speaking appearances.

Incredible lessons for us to learn &amp; grow!
David Millay (@davidmillay) 's Twitter Profile Photo

Fans > Customers Customers buy rationally. Fans buy emotionally. Customers shop with you. Fans advocate for you. Customers look for products. Fans look for identity. Customers compare prices. Fans value experience. Customers focus on the what. Fans embrace the why.

Fans &gt; Customers

Customers buy rationally. Fans buy emotionally.  

Customers shop with you. Fans advocate for you.  

Customers look for products. Fans look for identity.  

Customers compare prices. Fans value experience.  

Customers focus on the what. Fans embrace the why.