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Thinking about starting a podcast/newsletter called "On not IN" All about working on the business not in it. Removing yourself Going from a spider to a meerkat Is this a good idea?

Cold email is not dead, it’s just crowded.

Morning Brew’s $75m exit is the tip of the iceberg I’ve made a list of all large newsletter acquisitions Including: seller, buyer, price tag (if known), date and a link Some interesting unknown gems in there Want it? ❤️ Like 🗣️ Comment “Exit”

A #wins Slack channel is the 2025 version of a sales gong 🔔 Celebrate the small wins (and the big ones)

Dan Barry 📊 Ad Sales All the celebration, none of the noise complaints. 🎉

Average publisher CPM using an ad network: $3-$5 Average publisher CPM for direct campaigns: $30-$50

Say some I only started a business to expense trips to Cape Town They're only half wrong to be fair SA is now home to the worlds no1 ad sales team

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How to improve cold email response rate by up to 200% This is a new tactic we've been using to book 3x meetings for our clients It's simple But effective RT and Comment 'Simple' if you want to know the secret

Does your newsletter business have an agency? Or does your agency business have a newsletter? 🫨

Your biggest danger isn't your competitor, it's your unchallenged assumptions

Should we start selling sponsorships yet? Here's how you to answer that question: Calculate your MRP (Monthly Revenue Potential) Unique open rate/1000 x predicted CPM = cost of 1 ad cost of 1 ad x Monthly send = MRP Calculate your MRP and then you'll know the answer!

Sales calls should feel like a conversation, not a presentation. Me, just now.

Successful sponsorship sales is NOT about problem solving Ad sales is very similar to 'normal' sales, but with 1 key difference. Aligning > Problem Solving Anyone disagree?

Why aren't we commission only? What's the difference between the 2 ad sales models?

Our Slack #wins channel is getting a bit crowded. The last 3 clients we've onboarded? All profitable in Month 1. One of them we closed a deal on DAY ONE. Huge well done to the Ad Sales as a Service DaaS Team! 🇿🇦 🤝 🇬🇧

Building a sales team is in 2025 is a minefield - Recruitment - Onboarding - Training - Setting targets - Establishing values - Dealing with tricky deals - Weekly management - Reporting Ad Sales as a Service is an alternative to hiring a salesperson in house

Founder-led sales is great, especially for sponsorships. "No-one can sell my audience like me" That may be true, but it's not a reason to never break free...

I just closed a $50k newsletter ad package. In total I sent 32 emails and had two calls. Twice I had to follow up 5+ times. Persistence pays.

The most educated people I know are the least successful people I know. Literally without fail. Including health, finances and career.