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DTC advertising = patient power? The rise of GLP-1 weight loss drugs shows how consumer demand can push insurers to expand coverage. Read more about the role DTC plays in drug access in the latest #DTCinPerspective dtcperspectives.com/dtc-can-impact…

A case for more drug ads, not less! Dr. John Goodman argues that FDA ad rules limit patient access to treatment by info overload. ✅ Promote benefits, not just risks ✅ Let doctors discuss side effects ✅ Expand DTC ads to boost awareness Read more: dtcperspectives.com/the-case-for-m…

Precision. Personalization. Omnichannel. Is your brand ready for the future of DTC? Join M3 MI at #DTCNational to discover: 💡 2025 Consumer Health trends 💡 Engaging diverse patient segments 💡 Maximizing impact across channels Register Today: eventcombo.com/ms/ev/72904/dt…

Join ZS at #DTCNational for an exclusive session: AI-Generated DTC Content – A Conversation 🔹 Live demo w/ GenAI-created personalities 🔹 How AI is reshaping agency-client dynamics 🔹 AI-driven message gen. & MLR acceleration Reserve your spot! conta.cc/4bKOAKb

Using 3-month-old claims data? Your DTC campaign might be talking to the wrong patients. OptimizeRx explains how adaptive audiences solve data lag and drive up to 6x more script lift. Full article ➡️ dtcperspectives.com/the-four-hidde… #HealthTech #Pharma #AIinMarketing

#DTCNational 2025 is where strategy meets innovation with 25+ sessions, hundreds of attendees, and top speakers from Novartis, Viatris, and more. It’s where DTC moves forward. See who's attending: myemail.constantcontact.com/Your-Front-Row…

It’s officially ON! Day 1 of the 25th #DTCNational is here! Let’s talk patient engagement, innovation, and the future of DTC marketing. Follow along for highlights from Boston. #DTC25 #PharmaMarketing

Now on stage at #DTCNational: Regulatory expert Lucy Rose breaks down the latest from the FDA and what it means for your DTC strategy. Don’t miss this deep dive into compliance, communication, and what’s ahead. #PharmaMarketing #FDA

Tonight’s the night! The #DTCNational Ad Awards & Agency Vanguard Awards Dinner sponsored by Phreesia celebrate the best in DTC creative + the visionaries shaping patient communication. Join to see which campaigns take the Gold! #DTC25 #PharmaMarketing #DTCAdAwards

Day 2 of #DTCNational is underway! We’re kicking things off with digital launch strategy from IQVIA, a look at the future of virtual care, and a live GenAI content demo by ZS. Plus: influencer marketing, audience targeting, and more!

It’s almost time! The Top DTC Marketers & Hall of Fame Awards Ceremony sponsored by PatientPoint is about to begin—celebrating the innovators and legends of pharma marketing. Get ready for an unforgettable night! #DTCNational #DTC25 #PharmaMarketing

From handshakes to deep dives—thank you for making the 25th #DTCNational an inspiring event packed with learning, networking, and DTC leaders!

New ad options. Bigger impact. Introducing DTC Perspectives Ad Subscriptions: ✔️ Monthly pricing from $599 ✔️ Flexible ad credits ✔️ Use across email, blog, social & more ✔️ Premier placements available 🎯 Reach 25,000+ DTC marketers go.dtcperspectives.com/advertise

Can AI help DTC marketers stay compliant AND boost performance? Yes—and it’s already happening. Explore the strategic power of AI-driven data compliance with Ian Wolfman, advisor to Compliant: dtcperspectives.com/transforming-d… #DigitalHealth #AdTech #AICompliance #PharmaMarketing

Did you know 76% of consumers now use the weather to manage their health? Weather data is a powerful, underused tool in health marketing. The Weather Channel is helping brands act on it → dtcperspectives.com/the-essential-… #AdTech #HealthMarketing #WeatherData

📈 2/3 of brand leaders say data & analytics are now central to success. 🤖 But 50%+ still feel unprepared for digital + generative AI. New research from EVERSANA shows what’s working—and what’s holding teams back. dtcperspectives.com/next-generatio…

Still managing patient engagement with siloed solutions? ixlayer shows how a unified DTP platform means faster onboarding, better access, and fewer gaps in care. Learn more: dtcperspectives.com/transforming-b… #DTP #Pharma #DigitalHealth

“Ban DTC Ads?” Not so fast. At the #DTCNational, legal + FDA experts said a ban is unlikely—but the pressure is real. Marketers: stay sharp, stay compliant. Read the 2025 outlook: dtcperspectives.com/dtc-advertisin… #PharmaMarketing #DTC

Deliver your message to DTC marketers on your schedule. With monthly advertising, you choose what to run and when. Scale your outreach to pharma decision-makers with ease. Learn how: go.dtcperspectives.com/advertise

Trump’s new Executive Order could transform drug pricing by tying U.S. prices to the lowest in developed nations. Will this hit DTC budgets? Not likely—but the industry’s on notice. Read more: dtcperspectives.com/trump-drug-pri… #Pharma #DTC #DrugPricing #Healthcare