🔥🙌🏻 I’m beyond hyped to announce my first single from this new journey… “Victorious” drops March 14 with an official music video! 🚀Pre-Save here: orcd.co/shub-victorious. Couldn’t have done it without the incredible #TiaWood whose voice takes this track to another level.

THE COUNTDOWN IS ON ⏳ One week until VICTORIOUS drops! This track with the incredible Tia Wood is more than just music—it’s a movement. March 14 we make some noise, we make history, and we rise Victorious. 🏆 Who’s ready for this one? Pre-save here: orcd.co/shub-victorious

3 DAYS ‘TIL VICTORIOUS WITH TIA WOOD!! The fire is building. The energy is rising. March 14—we step into our power. Red isn’t just a color—it’s strength, passion, resilience. It’s the heartbeat of this movement. It’s the fire that pushes us forward. orcd.co/shub-victorious.

The wait is almost over… VICTORIOUS drops TOMORROW! The track. The visuals. The energy. Are you ready? 🏆⏳

VICTORIOUS THE SINGLE & MUSIC VIDEO IS HERE!🏆 Watch: youtube.com/watch?v=2hEyZT… Stream: orcd.co/shub-victorious. But there’s more… ❤️‍🔥My new album HERITAGE (PART ONE) drops April 25. This is just the beginning...

Thank you all for the support on 'Victorious' so far! METAL MAGAZINE comin in with the feature🏆🔥 Read it here: metalmagazine.eu/post/shub

🎬 BEHIND THE SCENES: VICTORIOUS From the heartbeat of the drum to the fire in every movement, this video was built with passion, purpose & a whole lot of energy.🔥🏆 Huge love to the entire team who made this possible. Keep listening & watching Victorious!

🏆 ONE WEEK OF VICTORIOUS! It’s been 7 days since we dropped and the love has been unreal! 25K+ views on the music video and counting—y’all are showing up in a BIG way! Swipe through for a behind-the-scenes look at how we brought this vision to life.

Big love to Tia Wood & her incredible performance on the “Victorious” track & music video! We’re still buzzing🔥& appreciate all the support you guys have been showing us. KEEP STREAMING🏆 orcd.co/shub-victorious

VICTORIOUS was just the beginning… The fire’s still burning & we’re not slowing down. You won’t have to wait long—new music is coming before the album drops! 🪶Reminder that my next album, Heritage (Part One), drops April 25! Pre-save here: orcd.co/shub-heritage-…

👇NEXT UP: LONG WAY DOWN (feat. Badlook) DROPS IN ONE WEEK - FRIDAY, APRIL 4! This one is about embracing the past while letting go of what holds you back—joy and pain, hope and struggle, all moving together. ❤️‍🔥Pre-save here: orcd.co/longwaydown-sh…. #IndigenousMusic

🙏🏼LONG WAY DOWN featuring BADLOOK The second single off my upcoming album “Heritage (Part One)” drops in 3 days❤️‍🔥 So stoked to have this one out with my long time brother. Let me know if you’re feeling it! Pre-save her: orcd.co/longwaydown-sh…

LONG WAY DOWN ft. BADLOOK OUT NOW 🔥 This track is personal. It’s about carrying the weight of your past—the guilt, the trauma, the moments that shaped you—& learning to walk forward with it. Listen here: orcd.co/longwaydown-sh…. #NewMusicFriday

Check out the official lyric video for Long Way Down (feat. BADLOOK ) youtube.com/watch?v=WdkQU-… #NewMusic #IndigenousMusic

Thanks to Exclaim! for the support 🙌 Pre-save Heritage (Part One): orcd.co/shub-heritage-…. exclaim.ca/music/article/…

These Roots Run Deep… 2 WEEKS UNTIL MY NEW ALBUM HERITAGE (PART ONE) DROPS🪶🚨‼️ ARE YOU READY!!?? Pre-save the album here: orcd.co/shub-heritage-….

.Shub, past member of A Tribe Called Red, has released 'Heritage (Part One).'

THANK YOU for all the love on HERITAGE (PART ONE)! Here’s another clip of me answering some rapid fire questions so you can keep getting to know the person behind the beats. #WhatsYourHeritage

PART OF ME-Ft. JRDN In this track on the album, JRDN opens up about his African-Nova Scotian heritage, singing about the ancestors whose stories shaped him. This is what HERITAGE is all about—honoring the past while carrying the legacy forward. Here's more of his heritage!