A true differentiator for NORC...having our own IRB, DRB, Federally-vetted security systems, we protect our participants in ways they deeply appreciate!

OmniBites: Bite-sized insights from the AmeriSpeak Omnibus. Age and education are strong predictors of AI engagement—especially for personal use. If a snack wasn’t enough and you’d like the full meal, check out our AmeriSpeak AI Adoption report: go.norc.org/4kNHwiX

Does one's psychological predispositions predict whether they will participate in surveys? AmeriSpeak says, yes! Check it out here: surveypractice.org/article/140535…

Sage Research considered journals.sagepub.com/doi/abs/10.117… an excellent case study to show social researchers sourcing secondary data, triangulation methods, and developing models for bias reduction. So we wrote a pedagogical piece for them about it: methods.sagepub.com/case/triangula…

From cars to content to cuisine, #AANHPI preferences are shaping today’s markets. This first-ever #AmplifyAAPI report—powered by NORC + AARP—offers deep insight into their brand choices, identity, and influence. #RepresentationMatters AmeriSpeak spr.ly/601444TV0

The AI reality check we need Most Americans don’t use AI—and those who don’t often cite privacy, trust, or relevance. This Expert View from Ting Yan looks at how AmeriSpeak data reframe how we think about AI adoption. 🔗 go.norc.org/40bMT3T #AI #ExpertView

norc.org/research/libra… Staff

NORC and AH Datalytics hosted a crime data Innovation Day with researchers, law enforcement, and policy experts to discuss better data infrastructure. Our new innovation brief explores critical challenges and practical solutions to building a smarter crime ecosystem. View more:

Income instability puts families at risk of child welfare involvement—even without abuse or neglect concerns. NORC's Emma Kahle Monahan explores how economic resources predict family outcomes and why targeted interventions can help prevent crises. Find out more:

Seventy-two percent of U.S. teens have used AI companions, according to new research NORC conducted for Common Sense Media. While one-third find AI conversations more satisfying than those with real friends, 80 percent still spend more time with actual friends than chatbots.

🍂 When people think of fall, the strongest memories and traditions center on holidays and time with family.​ #OmniBites: Bite-sized insights from the AmeriSpeak Omnibus: go.norc.org/3JFThej Transparency report: go.norc.org/4m3lCZr #FallFavorites

Two new studies from our collaboration with the National Investment Center for Seniors Housing & Care show senior housing communities provide health benefits and cost savings for older adults, including those with neurodegenerative disease. Explore the research:

Too few people know of the unbelievable volume of volunteerism and service led by AARP! So many great programs and initiatives.