The goal of #LifecycleMarketing is bigger than reporting revenue from a single email blast; by growing the customer relationship, you are growing loyal customers with a higher future value. bit.ly/2Dq5iko

Customers want to be treated as individuals. We all do. Use preferences to do just that by personalizing and engaging in a relevant way based on what your customers tell you. bit.ly/3402N37

The portfolio value statement brings light to all of the marketing activity you have in place and helps identify needs for additional marketing efforts to specific customer segments. bit.ly/2UvZzzl

This is no time for retailers to take their best customers for granted. As merchants look to build customer relationships with fewer stores and across the hyper-competitive e-commerce landscape, your best customers have never been more important. bit.ly/330TT6d

Building and maintaining an effective, analytics-driven program for your best customers is an important step that retailers can take to stem the tide of store closings and lost business. bit.ly/330TT6d

The air is starting to get crisp in New England, which means the leaves are turning and leaf peepers are starting to take road trips. Similarly, marketers should be looking past the holiday season and starting to plan their road trips for next year. bit.ly/2EupG67

In a rapidly changing industry, there are a lot of new terms for marketers to fear. However, by getting over the fear of the unknown, marketers can determine which MarTech tools will be the most effective in helping them reach their business goals. bit.ly/3mLxIcl

Think of a brand’s portfolio of #customers as an expandable balloon - there are leaks in this balloon, particularly from too many #lapsed —but rescuable — customers that escape without being noticed. bit.ly/2GM7V3l

The first step in moving away from such a heavy reliance on #ROAS is being able to trust #data. All stakeholders need to be able to understand and trust lift #metrics, future projections, and advanced #analytics. bit.ly/2GM7V3l

With all the #data showing that it’s cheaper to #retain a customer than it is to #acquire a new one, many companies are still too focused on acquisition strategies. bit.ly/38s7x5C

To #marketers trying to swim through a flood of disconnected #customer #data, a #CDP can look like the life preserver needed for them to stay afloat. And if it is the real deal, it can be. bit.ly/2RCW4aU

Too often, rigidly focusing on the best, most #loyal #customers leads to ignoring others who are worth pursuing. Winning in #retail today requires keeping an eye on all customers, even those not living up to loyalty expectations. bit.ly/32yo3gx

To retain #customers long-term, marketers need to put more focus and effort into their #retention #campaigns. Messaging should be targeted, #personalized, relevant, and ultimately grow each customer’s #LTV. bit.ly/38s7x5C

If #loyalty #marketing was much hotter, #customers would start charging brands for their business. Maybe they already do. bit.ly/38rkbSp

By analyzing your #customer #data to make your #loyalty program more customer-centric, you will see an increase in not just active memberships, but also in customer #FutureValue and ultimately, your #revenue. bit.ly/38scmfe

Happy Thanksgiving from Customer Portfolios! We are thankful for our wonderful team and clients that challenge us to learn more every day! Have a safe, healthy, and happy holiday!

Some #marketers only focus on specific marketing campaigns, which are relevant for only a snapshot in time. But we need to think bigger and understand the full #holistic view of the #customerexperience to make an impact. bit.ly/2ItWvSc

A successful #CDP is: “Software that provides a single view of the #customer, with a unified identity system that is used to generate actionable #insight and enables marketers to take coordinated action across all touchpoints and #channels.” bit.ly/2RCW4aU

Businesses are tuning in to the fact that #customers, not channels, are calling the shots now and it doesn’t take much for them to jump from one #brand to another. bit.ly/38rkbSp

#Throwback to our 2018 #holiday shopping trends. One piece of wisdom: #Retail #marketers that can recognize and respond to individual customers across touchpoints during this entire critical holiday shopping period will find a message-receptive audience. bit.ly/2Io7JZ0