Understanding metrics for SEO's are important, but what is our end goal? Izzy Janczak (Wiśniewska) tells us to think of the actual goals for business than SEO metrics being stepping stones to achieve it. #StateofSearch State of Search Creatos Media

Keywords Targeting vs Intent Targeting with Dale Bertrand understanding the importance of search intent can be a game changer for your business or client. #StateofSearch

Start embracing 'comparison' content and niche buying guides. Put YOU as the marketeer in the buying mindset to 10x ROI. Fire&Spark #StateofSearch

A great presentation focusing on storytelling importance by Dan Sturdivant. Understanding how to use story and humour can have a huge impact on your product. #StateofSearch

𝑯𝒂𝒏𝒌 𝑯𝒐𝒇𝒇𝒎𝒆𝒊𝒆𝒓 can't keep a secret 'so' he shared email marketing secrets with us at #StateofSearch.

While representing Kickbox at the State of Search Conference in Dallas, I ask Kris O’Connor about the power of #emailmarketing.

Starting State of Search Day 2 with Haunted Doll That Eerily Resembles Kavi Kardos #stateofsearch

Day 2 at #StateofSearch starts with Haunted Doll That Eerily Resembles Kavi Kardos. Great session explaining how SEO is changing and how businesses should adapt.

I grabbed Izzy Janczak as she came off stage at State of Search Conference to talk about #SEO and #Marketing.

Jared Puls covering PMAX, Google recommendations and its bias. How to filter throught those to improve your Ads results. Using bid capped CPA being great model. #Stateofsearch

Izzy Janczak (Wiśniewska) State of Search Thank you so much for your kind words! I'm so glad to hear you liked it! 😊

It's great to see David Ogletree covering server-side tracking and insights on how it works. It's an important topic to understand if you are a business owner or a marketer. #StateofSearch

How can we recover data? - server-side tagging - Google topics API - Identity solutions - Contextual advertising - Data clean rooms These all allow you to replace cookieless information for web tracking purposes. David Ogletree #stateofsearch

Thank you for the amazing 2 days to all State of Search organisers. It was great to see old friends and meet new ones. Cheers for the best conference after-party! If you are looking for an SEO conference that also has other topics, you have to see the #StateofSearch next year!

Day one of the Scandinavia & Nordic Gaming Show in Denmark. We are a bit late but in time for panel 'Navigating AML risks'. Eventus International #SNGS

Panel discussion about striking the right balance between advertising and compliance. Understanding how to navigate between social channels and search in a compliant way for gambling industry in EU. #gaming #gambling #regulations #sngs Eventus International

Fireside chat about elevating responsible gambling. Understanding how to collaborate and utilise solutions to improve success in responsible gaming. Great discussion between Mark Knighton and Rasmus Kjaergaard. #SNGS #gaming #gambling

Regulators and operators panel showed us interesting story on game fixing and views from the panel on what can be done to limit it but most importantly what is not been done yet. Great panel with Gustaf Hoffstedt Antti Koivula Chris Kronow Rasmuss Pia Ek at Eventus International #SNGS

Day 2 of Scandinavian & Nordic Gaming Show #SNGS starting with Finnish focues panel on transition from gambling monopoly to a licensing system. Great insights from Mika Kuismanen Pia Ek Jan Hagelberg Pekka Ilmivalta moderated by Antti Koivula. Eventus International

Fireside Chat between Rasmus and Birgitte navigating the challenges of global expansion and strategies for success. #SNGS #Gambling #Gaming #MidwayAI Eventus International