Craig McBreen (@craigmcbreen) 's Twitter Profile
Craig McBreen

@craigmcbreen

Strength for Life | Owner @FiftyPlusStrong | I help men over 50 get stronger, shed fat, and boost energy | Sharing all I know about fitness and aging.

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linkhttps://fiftyplus.fitness/ calendar_today19-03-2009 18:46:26

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Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

Over 50?... Stop Chasing V02 Max. Fitness influencers are obsessed with this metric. Telling you it’s the secret to a long life. It’s not. YES, it's a great performance metric. But for the 50+ demographic, it’s a distraction from the real longevity indicator. There is

Over 50?...

Stop Chasing V02 Max.

Fitness influencers are obsessed with this metric. 

Telling you it’s the secret to a long life. 

It’s not. 

YES, it's a great performance metric. 

But for the 50+ demographic, it’s a distraction from the real longevity indicator.

There is
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

The key to lasting fitness after 50 isn’t a perfect workout or diet. NOPE! It’s building the fitness habit. Consistency trumps intensity, and small, daily actions create a routine that sticks. Start with simple, enjoyable workouts. This could be as simple as a 10-minute

Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

I’ve noticed a strange cultural narrative over the past few years. Taking care of your body is sometimes labeled as selfish, vain, or even tied to "toxic" ideologies. We’ve seen headlines framing exercise, strength training, or simply wanting to be healthy as problematic...

Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

I used to be fat. Then I became obsessed with endless cardio Then I was skinny fat. It took forever, but in my 50s, I embraced resistance training. It's now my foundation, and it changed everything. Weights + protein. The magic formula.

Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

YES. YES. YES! We are made of biological material that decays. That's aging. But we have a choice. We can let gravity and time whittle us down, or we can build a defense. The defense? GO TO THE GYM! Resistance training isn’t just about lifting weights. It's how you stay

Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

YES. YES. YES! We are made of biological material that decays. That's aging. But we have a choice. We can let gravity and time whittle us down, or we can build a defense. The defense?... GO TO THE GYM! Resistance training isn’t just about lifting weights. It's how

YES. YES. YES! 

We are made of biological material that decays. 

That's aging.

But we have a choice. 

We can let gravity and time whittle us down, or we can build a defense. 

The defense?... 

GO TO THE GYM!

Resistance training isn’t just about lifting weights.

It's how
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

Aging is inevitable. Becoming useless is optional. Some might call it "aging gracefully." I call it a slow surrender. Leading your family and your business requires physical capacity. How can you lead effectively if you are exhausted by 2 pm? How can you enjoy your

Aging is inevitable. 

Becoming useless is optional.

Some might call it "aging gracefully." 

I call it a slow surrender.

Leading your family and your business requires physical capacity. 

How can you lead effectively if you are exhausted by 2 pm? 

How can you enjoy your
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

The "Magic Formula" is this... There is no magic formula. The fitness industry sells you complexity, quick fixes, and biohacking. If you are over 50, you don't need complexity. You need consistency. This is my ethos. – It's boring. – It's simple. – And it works.

The "Magic Formula" is this... 

There is no magic formula.

The fitness industry sells you complexity, quick fixes, and biohacking.

If you are over 50, you don't need complexity. 

You need consistency.

This is my ethos. 

– It's boring. 
– It's simple. 
– And it works.
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

The silent thief stealing your independence. You wake up stiff. You feel tired climbing stairs. Simply bending over is a chore. You look in the mirror and wonder what happened. You tell yourself... "Well, I'm just getting old." Wrong. The villain is age-related muscle

The silent thief stealing your independence.

You wake up stiff. 

You feel tired climbing stairs. 

Simply bending over is a chore.

You look in the mirror and wonder what happened.

You tell yourself... 

"Well, I'm just getting old."

Wrong. 

The villain is age-related muscle
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

I followed the rules and got weaker. So I broke them. As a marketing consultant, I was pushing 240 pounds. I had chronic back pain. I spent my days glued to a chair. So, I decided to fix it. How? I did exactly what the "experts" said to do. I ate low-fat "health"

I followed the rules and got weaker. 

So I broke them.

As a marketing consultant, I was pushing 240 pounds. 

I had chronic back pain. 

I spent my days glued to a chair.

So, I decided to fix it. 

How?

I did exactly what the "experts" said to do. 

I ate low-fat "health"
ZUBY: (@zubymusic) 's Twitter Profile Photo

I haven't forgotten how stupidly most of Earth's population behaved from 2020-2022, and it will forever inform how I navigate the world.

Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

Stop looking for the "secret" to getting fit. Sorry to tell you... there isn't one. Over 40? You don't need a biohack, a detox, or an Oura ring. People profit from making health and fitness seem overly complicated. Me?... I thrive on simplicity. My super simple playbook:

Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

At 40, I was 240 lbs and desk-bound. To "fix" this... I obeyed the food pyramid. I lived on the treadmill. I lost weight. But I also lost muscle. It wasn't until my 50s that I stopped this pattern and started looking at the biology of aging. I realized that aging isn't

At 40, I was 240 lbs and desk-bound.

To "fix" this...

I obeyed the food pyramid. 

I lived on the treadmill. 

I lost weight. 

But I also lost muscle.

It wasn't until my 50s that I stopped this pattern and started looking at the biology of aging.

I realized that aging isn't
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

You’re over 50. You want to get fit. Strong. Lean. But eventually, you have to realize something. It’s not about getting "lean and jacked" anymore. NOPE! It is about being harder to break. That's my philosophy. Don't train for the beach. Train so that when you

You’re over 50. 

You want to get fit. 

Strong. 

Lean.

But eventually, you have to realize something.

It’s not about getting "lean and jacked" anymore. 

NOPE!

It is about being harder to break.

That's my philosophy.

Don't train for the beach. 

Train so that when you
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

Life will punch you in the mouth. ...A lot. Past 40, you know exactly what that feels like. A health scare. A divorce. A career shift. >> The realization that your body doesn’t bounce back like it used to. The temptation is to stay down. To accept that your best days

Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

Stop treating your health like an expense. Most men over 50 tell me they are "too busy" to train. They view exercise as a cost. A tax on their time. Well... they have it backward. Resistance training isn't a drain on your schedule. IT IS... an investment in your

Stop treating your health like an expense.

Most men over 50 tell me they are "too busy" to train.

They view exercise as a cost.

A tax on their time.

Well... they have it backward.

Resistance training isn't a drain on your schedule. 

IT IS... an investment in your
Craig McBreen (@craigmcbreen) 's Twitter Profile Photo

Stop trying to be who you were at 30. Start building who you’ll be at 70. You might think that hitting 50 is the start of the "winding down" phase. NOPE! Your 30s and 40s were likely spent grinding... Building a career, raising a family, running on stress all the freaking

Stop trying to be who you were at 30. 

Start building who you’ll be at 70.

You might think that hitting 50 is the start of the "winding down" phase.

NOPE!

Your 30s and 40s were likely spent grinding...

Building a career, raising a family, running on stress all the freaking