New JMR article available: "Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines" Read it here: buff.ly/3kaAAz4

Periodic reminder that measurement error is *not* a problem that only needs mentioning in discussion sections, but can be addressed in methods and results sections with corrections and sensitivity analyses

The quantitative marketing academic journal, Marketing Science, is now on Twitter with the new handle Marketing Science. Please follow for announcements on new & forthcoming articles, special issue calls, press releases etc.

Live footage of last author on the manuscript vs. the first one.

Denmark 👀

We (Ellen Evers, Alice Moon, Oleg Urminsky, Gabriele Paolacci) are running a workshop at the coming ACR conference in Denver (Association for Consumer Research (ACR)) on “Doing Open Science”. What questions do you have about how to conduct open science? What challenges have you faced? Ask here: tinyurl.com/openscienceACR

Something they don’t tell you about academia is that you’ll be 30 years old and still wearing a backpack everywhere you go. Academic Chatter™ PostdocVoice

It's "data are" and I will die on this hill

I’m calling for a halt of all posting of scatter plots on Twitter. Its not worth it I promise you.

LISREL / Amos / Mplus

Last week, I presented our (Rik Pieters, Aurelie Lemmens) research on moderation analysis in face of measurement error at #acr2023 in Seattle. All materials are available on OSF: osf.io/y8uxr/. Thanks @SIMONJBLANCHARD for getting us on board! Association for Consumer Research (ACR) Copenhagen Business School

Conversations with the Research Methods Track Chairs Susanne Adler and Constant Pieters for the 2025 AMS Annual Conference in Montréal, Canada, May 21 - 23, 2025. Consider submitting your work! #AMS25MONTREAL #AMSmarketingCFP: ams-web.org/ams25-cfp

Are you working on a paper with a methodological focus? Consider submitting that paper to the Research Methods track at the 2025 AMS Annual Conference. CfP: ams-web.org/ams25-cfp. Susanne Adler Copenhagen Business School Universität München Academy of Marketing Science