Brand relevance is being supplanted by brand relatability. Its the difference between mattering in the moment (easy, concrete) and making people feel things (hard, abstract). Read our newest article where Rebecca Johnson breaks it down here: conceptbureau.com/goodbye-releva… #brand #marketing

Brands that promise salvation with purchase: D2C anti-capitalism might look like corp social responsibility gone haywire, but it's actually the signal of a much deeper change in the consumer mindset. Read our latest by senior strategist Zach Lamb conceptbureau.com/d2c-anti-capit… #brand

Tight brands in loose cultures force users to move and choose between the chaos and freedom of normlessness, or the comfort and limits of a narrow set of rules. Learn how you can wield this power in the latest article by CEO our CEO Jasmine Bina conceptbureau.com/tight-brands-i…

The 6 golden rules for strategically branding a community: 1. If you break an old system, you must create a new one 2. Know why you gather 3. Embrace optimism 4. Surface your vibe 5. Memorialize the good and the bad 6. Strong ties or nothing Read more: conceptbureau.com/how-to-brand-a…

Brand Singularity is here and will define the next 5 years of brand gains. Read the full article here: conceptbureau.com/brand-singular… #brandstrategy #brand #personalbranding #employerbrand

Brands that predict the future make the future. Predicting the right future, however, takes a clear understanding that ideas, not technology, are what change the course of the market. This is how to make sure you're betting on the right thing. conceptbureau.com/prediction-in-…

We just dropped our first case study: a detailed account of how culture is moving toward a high fidelity society, and the 2 rules every brand must follow to play. Rule #1: goalposts > participation. Rule #2: new ways of knowing. #brand #strategy #marketing conceptbureau.com/high-fidelity-…

Status is moving from the indulgence of conspicuous consumption to the self-denial of “conspicuous commitment”. It’s a change that will affect every brand and every consumer. Read the article by Sr Strategist Zach Lamb here: conceptbureau.com/conspicuous-co… #brandstrategy #marketing

Our newest article outlines the 14 NEW Rules of Brand Strategy. The world has changed. The user has changed. Your strategy should change, too. #brandstrategy #brand #marketing conceptbureau.com/the-14-new-rul…

Welcome to our first ever Talks at Concept Bureau. In this episode, ethnographer and brand thinker Peter Spear shows us “How To Create A Brand Mythology”. youtu.be/mCa-8XhG_K4 #brand #brandstrategy #marketing

Your brand can only exist within the culture of its time. Here is how to win no matter what phase of culture your category is in. conceptbureau.com/the-4-phases-o… #brand #brandstrategy #marketing

Weirdness can be transformative for a brand, oftentimes unlocking new relationships with your audience, and today's weird brands are winning massively in ways you can't even see. Read our latest piece by Rebecca Johnson: conceptbureau.com/drawing-wisdom…

Here's the only definition of brand strategy you'll ever need: Strategic brands bend the will of the market. That means you make moves today to condition the market, so that tomorrow the market prefers you over competitors. Here's how: conceptbureau.com/how-to-bend-th… #brand #marketing

Our newest article shows how cognitive dissonance is at the heart of the most powerful brands, and how you can get there with your own brand following 4 distinct pathways. Read more: conceptbureau.com/how-to-bridge-… #brandstrategy #branding #innovation

The future always starts as the weird. Zach Lamb takes us through the emergence of noetics. Discover how this third path of knowing transcends religious dogma and scientific rationale, paving the way for a redefined perception of truth. Read more: conceptbureau.com/the-noetic-fut…

Invisible culture will tell you where people are willing to be pulled. It will reveal what direction they’re inclined to move in, opening a channel of new brand opportunities that didn’t exist before. Read more by our CEO Jasmine Bina here: conceptbureau.com/invisible-cult… #brandstrategy

Exploring the intersections of AI, culture, & human experience. Brands & Outliers Ep. 2 dives into the emergence of strong tie communities, gender dynamics, & the unexpected social role of Olive Garden. Join the conversation: youtube.com/watch?v=WPS6ra…

In our newest house episode of Unseen Unknown, Jean-louis Rawlence, Chief Strategy Officer at Concept Bureau, breaks down his steps for how to think strategically, and to keep getting better and better at it. Listen now: podcasts.apple.com/ph/podcast/24-…