Human brains are wired to remain oblivious to that which they don’t perceive to be in their self-interest. It’s not that they’re tuning out your messaging; it’s that – thanks to System 1’s ability to filter – they haven’t noticed it in the first place. Learn more today!

Did you know?: A brand’s customers are 60 percent more likely to notice ads for ‘their’ brand than are non-customers.

It’s not an easy task to identify how advertising is building your brand when other forces are rocking the world of consumer behavior. Our unique longitudinal design allows us to isolate changes that are actually driven by your ads. See how we can help. communicus.com

Why do oblivious consumers ignore your brand, while your brand can't ignore them? Read more in our Wall of Indifference white paper! communicus.com/the-wall-of-in…

Campaigns that succeed in-market come in all shapes and sizes. Read more in our 360-degree advertising white paper to learn common success themes.communicus.com/best-practices…

Communicus research consistently confirms that when your target sees more different ads a campaign impact is significantly stronger than when the target sees that same ad over and over. Learn more about this in our Knowledge Center today. communicus.com/knowledge-cent…

We’ve studied over 6,000 different Fortune 100 brand campaigns over the last five years. Take a look to see what some of our clients have to say about us.

Explore the reasons why you should care about combatting selective perception in our white paper today! communicus.com/combatting-sel…

In these times of short attention spans and multi-screen viewing behavior, it’s becoming harder to make a case for :30s as the mainstay of an ad buy.communicus.com/how-long-is-lo…

Click the link below to learn more on how 'Selective Perception' diminishes your advertising impact. communicus.com/combatting-sel…

A solid research design – such as a Communicus QUICKcomm or commALERT – can provide insights on whether the campaign is building message resonance as the target audience begins to engage with multiple campaign executions. communicus.com/new-ad-campaig…

What can you learn about your current campaign that will ensure next year’s ad investment works harder for the brand? Request a consult today! communicus.com/contact/

How is understanding #System1 the key to understanding your advertising performance? Learn more in our whitepaper: Are you getting the story wrong? communicus.com/advertising-ca…

Despite society living through a global pandemic, a few tried and true advertising best practices proved to be highly effective. communicus.com/10-lessons-lea…

A deeper examination of #System1 dynamics yields multiple revelations that can help in advertising and insights development.

For over 50 years, our authoritative research and consulting have guided Fortune 100 advertisers in improving their brand-building campaigns.

Turn insights into action. Communicus research methods illuminate how cross-channel advertising campaigns engage and persuade in the real world.

Does #commercial length equal more attention? communicus.com/how-long-is-lo…

Communicus’ unique System 1-based diagnostic approaches to advertising research enable clients to gain a deep understanding of how all campaign elements are working together to drive in-market results for the brand. hubs.li/H0V17V50

Don't miss our speaking session, Creating and Measuring Impactful Communications in a Post-Pandemic World, presented by Jim Berridge, SVP, Business Development, and John Schiela, Executive Vice President. hubs.li/H0XbKf60