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CommunicateOnline

@communicateme

The Middle East's #marketing and #advertising resource
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linkhttp://www.CommunicateOnline.me calendar_today15-02-2009 14:16:13

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The GCC food-delivery market is heating up again. A new UAE entrant is intensifying competition across pricing, rider pay, and restaurant commissions. Read more: communicateonline.me/news/keetas-ua…

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Luxury is shifting, from social recognition to experience. Consumers now want meaning, personalization, and emotional value.- Want to know more! Read the full article: buff.ly/XfRe7CB

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Consumer perceptions change month by month, and in October 2025, some brands surged ahead. Here are the biggest brand movers in KSA & the UAE. Read more: buff.ly/83FmXAl

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Global gaming giants are expanding into the GCC very fast Massive investments, new studios, and advanced gaming strategies are turning the Gulf into a global powerhouse. Read more: buff.ly/MP5xVjT

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The Dubai World Cup is racing toward its 30th year, not just as a race, but as a global lifestyle, culture & entertainment brand. Read More: buff.ly/wmO1UAO

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From AI-enabled broadcasting technologies to transforming how audiences engage with content beIN reveals its transformation into a tech-driven broadcaster at #MWCDoha2025 Read more: buff.ly/dMg1q4h

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The Middle East is now a place where customer decisions form faster than teams can respond. What’s changed is the expectation that the experience must keep up with the shopper Read more: buff.ly/Q20p3Qf

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Publsh is now the exclusive media partner for the Dubai Mall Festival of Fashion 2026! a two-day event featuring designer showcases, masterclasses, and the Dubai Mall Global Fashion Awards Read more: buff.ly/ymwYJIj

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The 16th MENA Effie Awards took center stage at Riyadh Season 2025. Over 100 winners across 60+ categories were honored for creativity, strategy & impact. Check the full list of winners : buff.ly/FbZiiKE MENA Effie Awards موسم الرياض | Riyadh Season

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Publicis Groupe Middle East has launched Potentialis, a human-centered AI training program built to empower talent, not replace them. Read more: buff.ly/Oh5LxPf

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FIX Dessert Chocolatier has become one of Dubai’s most recognizable homegrown brands. Business Manager Darin Dabasay explains how FIX uses authenticity, and UGC-driven buzz to build a global-ready dessert brand. Read more: buff.ly/4H43DOd

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The 12th L’Oréal-UNESCO For Women in Science Middle East program has honored 12 Arab female researchers advancing climate resilience, health, robotics, food security & autism research. Read more: buff.ly/VIfwt35

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Commercial filmmaking is shifting fast. From analog nostalgia to surreal visuals and tech-free narratives, here are the top 10 trends shaping the filmmaking industry. Read more: buff.ly/2GeROcJ

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Media Mantra Consulting has appointed Eslam Al Toom as Head of Influencer Marketing, supporting its expansion in the UAE and Saudi Arabia. With 11+ years of experience, he’ll lead data-driven influencer strategies for regional brands. Read more: buff.ly/bzXTuv6

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Netflix has reportedly entered the bidding to acquire Warner Bros Discovery, a move that could reshape Hollywood and give the streamer control of HBO and Warner Bros Studios. Read more: buff.ly/6S3QBC5

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As Saudi Arabia’s digital economy accelerates, marketing leaders across key sectors are calling for a recalibration of how brands use data, build loyalty, and define creativity. Read more: buff.ly/2XnYXsW

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Experience-led marketing elevates the goal from delivering information to fostering connection, writes Elene Gogelia, Chief Coordinator of Brand Development at the Georgian National Tourism Administration. Read more: buff.ly/dNBaZnk

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Global AdTech firm GoWit unveiled GoWit One, a unified AI operating system designed to simplify campaign management across multiple retailers, channels, and markets, cutting time from hours to just 10 minutes! Read more:buff.ly/KnFXq50

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The Red Sea International Film Festival will host the Middle East premiere of Desert Warrior on December 6, marking the regional debut of one of the most ambitious films yet produced in Saudi Arabia! Read more: buff.ly/6HULawH RedSeaFilm