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Do you have an up-to-date financial report for your brand in a clear format like this? (I haven't found a simpler format than this 4-Quarter Accounting from Taylor Holiday.) Can your marketing team easily understand and act on this information? GPT in the 🧵

Growth is an energy. A constant press against the natural movement towards irrelevance. Here are three examples that have helped to remind me of this truth...

How to Bulletproof Your DTC Brand" - Taylor Holiday joins us next Monday at Future of DTC 2025! As CEO of Common Thread Collective, Taylor has seen it all, done it all, and helped hundreds of brands scale profitably through economic ups and downs.

Growth Is in the Doing: How the Prophit System Rebuilds Ecommerce Momentum in 2025 commonthreadco.com/blogs/coachs-c…

Why Did We Just Burn Our Most Important Tool?

CTC’s models are informed by the thousands of paid campaigns we’ve launched over a decade, to predict what is MOST LIKELY to occur. The goal is to bridge that expectation with what brands WANT to occur. How? By creating thoughtful marketing moments. To show you exactly how we

Your budget allocation & channel targets will substantively change following an incrementally test... 3 recent examples: - Meta ACQ: Platform ROAS 1.47 → iROAS 1.96 (133% IF) - Google NB: 1.71 → 0.56 (32%) - Google Brand: 10.35 → 12.00 (115%) Get your first test on us👇

Watch on YouTube: youtu.be/ZDMpff-vVLE

Inside the $10M+ Brand Growth Workflow (Real Client Example)

95% of eCommerce businesses are worth $0 But is that abnormal? Lets take a look at some success rate data for startups... 45% survive 5 years 5% ever reach $1M in revenue .5% ever reach $10M in revenue ~.1% of startups ever produce $1M in net profit. TLDR THIS

Do you lead an 8–9 figure ecommerce brand? Join our CEO Taylor Holiday and VP of Strategy Luke Austin for an exclusive, invite-only growth strategy session. Real talk, real strategies—limited to just 25 spots. Apply now → bit.ly/4kGVlzV

Incremental attribution optimization. An exciting update from Meta. Maybe... Tony Chopp breaks down what we are seeing in our testing here: youtube.com/watch?v=NcpQY6… Are you subscribed to you our Youtube channel yet??

Thank you Taylor Holiday for an unforgetable keynote address on the evolution of the eCom market. He broke it down into eras: 📈 The COVID boom with explosive growth 💉 The “Ozempic era” of 2022–2023, where investment dried up by 97% and debt got expensive 📉 Heavy discounting