Excellent Deep Dive on Impression KPIs by Brad Geddes : adalysis.com/blog/ppc-kpi-m…

Google takes on Amazon with its new shopping portal techradar.com/uk/news/google…

With Google's ad revenue growth slumping, the pressure for Alphabet to tell a new story is stronger than ever: businessinsider.com/alphabet-slow-…

Finally 👌 >> Google Ads scripts now supports price extensions: ads-developers.googleblog.com/2019/08/google…

Headless Commerce And The Horseless Carriage go.forrester.com/blogs/headless…

If you're into #PPC and SQL: Nice deep dive into the Google Ads Transfer by Bounteous Data bounteous.com/insights/2019/…

Great in-depth talk on audience segmentation strategies by Brainlabs’ Leo Jennings at #smxadv19 Berlin

My deck on "When to use machine learning for search campaigns". #smx #smxadv19 Really enjoyed chatting with all the nerdy PPC folks at SMX Advanced EU! The code can be found here: bit.ly/smx_chrisg slideshare.net/ChristopherGut…

Thanks Google, that should work 😀

Thanks everybody for listening to my #SMX Virtual session today. Here is my deck on tracking data quality and troubleshooting gaps, including my checklist. Also thanks to Simo Ahava, Christian Ebernickel and Tim Allen for their great work in the field! slideshare.net/ChristopherGut…

Found this old t-shirt, kind of matches the current mood. #StayAtHome #StayAtLocalhost

Great PPC post from a CRO blog: cxl.com/blog/machine-l…

Finally got my hands on the #BigQuery book by @lak_gcp and Jordan Tigani. Great chapter on performance 📈and cost 📉optimization, goes deeper than the #Coursera Data Eng course, just what I need

How to do time series forecasting in #BigQuery by ⁦@lak_gcp⁩ - can‘t wait to test! towardsdatascience.com/how-to-do-time…

If you're into #pagespeed, this is a great in-depth resource by Matt Hobbs (@[email protected]) nooshu.github.io/blog/2019/10/0…

That one time when your brand search volume inversely correlates with business value #wirecardgate

Just had great #SearchSeekers session on "Data Driven Attribution in #BigQuery with Shapley Values and Markov Chains", and our journey so far at Bergzeit. If you missed it, here are my slides. slideshare.net/ChristopherGut…

Looking forward to this! 🙌

I had the privilege to chat with Mike Ryan about some technical marketing topics. Let us know what you thought!

Finally ES6 Support in Google Ads Scripts and more changes with Ads Scripts Beta, moving closer towards the Ads API: developers.google.com/google-ads/scr…