📷 #CBE is where the magic happens!! May 12-14, Shanghai Less than 2 months until the beauty revolution kicks off! Grab your spot for free with your ticket and be part of something special. Register now for free: d18.red/uwnn #CBE #CBEShanghai #SupplyChain #Beauty

Looking to find the most cost-effective supply chain products? Interested in efficient one-on-one communication with supply chain companies? Click to get the most detailed information on CBE Supply chain to manufacture business meeting: chinabeautyexpo.com #CBE #CBEShanghai

Global New Launch, First in Shanghai May 12-14, Shanghai CBE will spotlight new products from the world’s top 100 beauty brands and cutting-edge new products from China's top beauty innovators. Click to pre-register: d18.red/uwnn #CBE #CBEShanghai #SupplyChain #Beauty

World’s top 100 beauty brands， China’s TOP 50 New Beauty Power Brands， 2,000+ professional beauty brands… CBE Shanghai 2025 will bring together 10,000+ top and trendy brands with their first launch in Shanghai Tickets available for free: d18.red/uwnn

Which airport is closest to the show? How to get to the exhibition hall? How about the payment and the hotel? Find more info according to the visitor guideline to CBE Shanghai 2025: chinabeautyexpo.com/visitor-guidel… #CBE #CBEShanghai #SupplyChain

Every year, the world’s top buyers come to #CBE in search of the most innovative and technological products to elevate their business! High quality packaging products and exclusive patented raw materials awaits you! Mark your calendar for CBE Shanghai: d18.red/uwnm

How to find the best supply chain products that suit your business? CBE Supply Chain to Manufacture Business Meeting awaits you! May 11, 14:00-17:30， Find the best packaging, ingredients, OEM and machinery to boost your business! Click to register: visit.cbebaiwen.com/RegisterEn?tra…

Global New Launch, First in Shanghai May 12-14, Shanghai Explore the newest technology and products in the beauty world! This is your perfect opportunity to plan exclusive meetings and make the most of your visit! d18.red/uwnm #CBE #CBEShanghai #SupplyChain #Beauty

📣Fall into Opportunity, Expanded Lineups August 20-21.2025 Find new products, innovative ingredients, and cutting-edge retail scenarios. 👉Get your free ticket now: d18.red/w82u

🌟 Exciting News! Online Registration is NOW OPEN! August 20-21, 2025 | Hangzhou, China From trendy brands, international tops, innovative ingredients & packaging to KOLs, 👉Register now to get your free ticket: d18.red/w82u

Want to explore new force brands and more new products? On August 20 - 21, 2025, many annual new products will be launched in CBE Hangzhou. 🔗Get your free ticket now: d18.red/w82u

Emerging Chinese brands； Specialty ingredient suppliers； Influencers & institutions； Trendy new retail concepts... August 20-21, 2025 | Hangzhou 👉Register Now: d18.red/w82u

One-Stop Collection of New Autumn & Winter Beauty Products August 20-21, 2025 Hangzhou International Expo Center Connect with 1000+ brands & enterprises ✨Register Now: d18.red/w82u

In September, the prosperity index of China's retail industry stood at 50.6%, rising by 0.5 percentage points month-on-month. It has been increasing for two consecutive months and reached a new high in eight months, with a clear positive trend in the retail industry.

May 12–14, 2026 Shanghai – The Oriental Capital of Fashion Pingdu — the “Eyelash Capital of China” — will join hands with CBE once more, shining brilliantly on the world stage and showcasing the evolving artistry of China’s eyelash industry.

According to Douyin’s official data, the platform’s shelf-based e-commerce GMV grew 49 % year-on-year over the past 12 months.

May 12-14 | Redefining the Future of Beauty China Beauty Expo (CBE) will return to Shanghai for its 30th edition, marking a new chapter in this leading B2B beauty event.

From skin care, color cosmetics, perfume & fragrance to personal care... Become one of the cosmetics part!

CBE’s professional buyer resources span both online and offline channels. In addition to e-commerce platforms, CBE has established a KOL Club, bringing together over 300 MCN agencies and 5,000 KOLs to help brands tap into the online beauty market.

On November 17, 2025, China's NMPA officially released 24 reform measures across five key areas, aiming to encourage innovation, optimize registration and notification management, strengthen risk control across the supply chain and promote alignment with international standards.