That feeling you get when you sell out of chunky apple cinnamon challah so you decide to MAKE MORE so THE PEOPLE GET THE CHALLAH. #OrderNow! We just made 20 more available, get em while… instagram.com/p/BnZrWFKgjzb/…

“A party isn't a party without carbs!” Thanks for the love LA Weekly and susan hornik! laweekly.com/restaurants/st…

It’s about the DOUGH y’all 😜

Whimsey and carbs, that’s us! ❤️

A little bit of whimsy helps the carbohydrates go down. Thanks EstherK! 😚❤️

The newest food trend on Instagram? 📷 Challah!! 🍞 For that, you can thank our ROICommunity members at Challah Hub. 🙏 jta.org/2019/01/22/foo…

🎵Challah sliiiiiiinging in the rain, 😛 challah sliiiiiinging in the rain! 🌧 Oh what a glorious… instagram.com/p/BgomoS_F6n9/

Feelin’ knoty 😏 You’re on a roll, Genevieve Ko #challah instagram.com/p/Bh5ND7zAMNI/

Challah Hub came in to the Tasty studios to show us how to braid challah! 😍 Peep their online shop at challahhub.com

Yeah, girl! Pre order yours now 👉🏽bit.ly/Challah-If-You… ✨ as seen by 7M 👁👁 on buzzfeed.tasty!

Why, hello there, you 7.9M beautiful challah lovers, you! 👁👁 buzzfeed.tasty

Loving this new @Tasty video with the ladies from Challah Hub sharing their recipe for the perfect #vegan challah and the secret behind the perfect braiding of a four strand round challah. Required viewing for challah aficionados. x.com/tasty/status/9… #Shabbat

Mazal tov to ROIers Sarah Klegman and Elina T Gitig of Challah Hub for their wildly popular video on Tasty! Join the nearly 9 million people who’ve watched their vegan and rainbow #challah how-to — and hear the heartwarming story of how they bonded over baking! x.com/tasty/status/9…