When it comes to #SEO, your competitors often aren’t who you think they are. You need to break down your competitor set into ‘brand competitors’ and ‘SERP competitors.’ Let me explain. A 🧵 about identifying your SERP competitors & using these insights in your strategy. 👇

. :: Know thy Competitors :: Along with "know thy audience" and "know why that term", it's important to know who you're "really" up against, and James Brockbank is right, (far too) many people get this wrong. >>> #SEO #CompetitorResearch

Whether you couldn't attend this year's Women in Tech SEO Fest in Philadelphia and you're itching for some info or you just want to revisit the wonderful memories, this recap by Celeste Gonzalez for RicketyRoo Inc is just the thing. Read the full article here! ➡️ bit.ly/4gMZSzv

The most underrated skill a web designers should learn: 𝐒𝐄𝐎 Let me explain 👇

Struggling to get clients on board with SEO testing? It’s all about turning hesitation into action! In my latest Substack newsletter, I break down a simple, 3-step approach to secure client buy-in for your SEO tests🧪 serpology.substack.com/p/securing-cli…

Why should you learn SEO from a course? Because we created one & it would really suck for us if no one watched it! Also because Aleyda Solis 🕊️ 🇺🇦 Andrew 'Optimisey' 🇺🇦 Judith Lewis Celeste Gonzalez share the value of SEO courses on this week's SERP's Up! 🏄‍♀️ wix.com/seo/learn/podc…

ICYMI : You can now grow your SEO knowledge with the free, on-demand Wix Studio SEO Course - featuring modules going through the major SEO topics: Technical SEO, Keyword Research, Link Building, Local SEO, Reporting... and more: wix.com/seo/learn/cour… Taught by experienced

At this point, Google is basically like a social media platform. In the sense that authors are unpaid contributors. At least social media incentivizes creators with a following. What’s the incentive for authors when people no longer need to access their site? 🤔

Somedays I just love AI so much

I’m looking for some speaking and writing opportunities. About content, about SEO, about managing people, about negotiating your salary. Hit me up.

Did you miss any of the 3 (yes, 3!) FREE JavaScript SEO courses led by me and Sam Torres 🧜‍♀️? Did you attend, but want an easy way to share the JS auditing knowledge? Thanks to Sitebulb, all 3 courses are available on demand! Get them here ➡️ bit.ly/3T6LCri

Let's be real, business directories are the true superheroes you shouldn't overlook. 🦸‍♀️🦸‍♂️ Our latest research found that business directories make up 1/3 of local-intent organic search results (31%). Check out our latest research piece to learn more⚡ brightlocal.com/research/busin…

ever since i was young i wanted to transform unstructured data into actionable business insights

One of the reasons I launched the #SEOFOMO newsletter was to promote and share about the latest news and best resources in SEO independently of where they were published, and refer traffic to personal blogs. I know many prefer to publish on their own site and you shouldn’t be