The pandemic has changed everything, and designing tomorrow’s journeys will take more than 2019 or 2020 journey maps. Here’s why you need to understand your audience’s #JobstobeDone. castandhue.com/insights/2021/… #experiencedesign #customerexperience

What do successful innovation initiatives have in common? Paul Puopolo, who leads innovation at Dallas Fort Worth International Airport, joins the latest episode of the Designing Next podcast to share his learnings from a career in innovation. Listen here: castandhue.com/designing-next…

Paul Puopolo joins the #designingnext podcast to share lessons and insights from leading #innovation in large organizations over the last 15 years. What is the key to success? Listen here: castandhue.com/designing-next…

At Cast & Hue, qualitative research is a key part of our work. Here, we explore the differences between interviews and focus groups, and why we prefer in-depth interviews as our primary method of conducting research. castandhue.com/insights/2021/…

Paul Puopolo has led #innovation initiatives across industries throughout his career. And, in that time, he has found that without the right #leadership, success can be a challenge. Learn more from Paul in the latest episode of Designing Next -> castandhue.com/designing-next…

Why is it important for large organizations to engage with startups? Danielle Cohn 🚀, who leads Comcast NBCUniversal LIFT Labs at Comcast NBCUniversal, joins the #podcast to share her perspective on the relationship between large companies and #startups. Listen here: castandhue.com/designing-next…

How has the COVID-19 pandemic affected startup culture? Danielle Cohn 🚀, who leads startup engagement at Comcast NBCUniversal, joins the Designing Next podcast to share her observations and more. Listen here --> castandhue.com/designing-next…

More and more organizations are recognizing the power of design thinking and we dig into the topic of this episode of Designing Next with Joe Smiley, Group Design Manager at Blizzard Entertainment. #designthinking #humancentereddesign Listen here: lnkd.in/dQV5R2yz

Design Thinking is being utilized more in business. Joe Smiley, Group Design Manager at Blizzard Entertainment, has been at the forefront of the design movement for many years and shares his perspective on the latest episode of Designing Next. Listen here: lnkd.in/dQV5R2yz

Design thinking has become a core element of successful business strategy over the last several years and Joe Smiley has been a part of it. In the latest episode of the Designing Next podcast, Joe shares his perspective and where design is going next. castandhue.com/designing-next…

How do you socialize and scale #designthinking through a large, international corporation? Elena Zloteanu of Hochland shares her journey on the latest episode of the Designing Next podcast. #innovation #humancentereddesign Listen here: castandhue.com/designing-next…

Have you ever had a “successful” failure? On the latest episode of Designing Next, Elena Zloteanu shares about a failure she had that led to future success leading Design Thinking efforts at Hochland. Learn about that and more at the link below: castandhue.com/designing-next…

What do Cyberpunk, palimpsests, and Picasso have in common? They’ve all inspired Tonya Browning in her #design career. Tonya, VP, Dell Digital Design at Dell, shares her learnings and view on the latest episode of the Designing Next #podcast. Listen here: castandhue.com/designing-next…

What is key to successful #design #leadership at large companies? Tonya Browning, Vice President, Dell Digital Design at Dell, shares her learnings and perspective on the latest episode of the Designing Next #podcast. Listen here: castandhue.com/designing-next…

Nothing stops a design initiative faster than a lack of funding. Tonya Browning, VP of Dell Digital Design, shares her advice for leaders as they navigate funding challenges. Learn about that and more on the latest episode of Designing Next. castandhue.com/designing-next…

Is there a secret to developing the right #product #positioning? It turns out there are many! In this episode of Designing Next, April Dunford shares her insights and methodology on how to create successful product positioning. Listen here: castandhue.com/designing-next…

The right (or wrong) #positioning will determine the fate of a #product or #brand. In this episode of Designing Next, April Dunford shares her insights and methodology that will drive your positioning efforts to successful outcomes. Listen here: castandhue.com/designing-next…

When April Dunford realized that the traditional #positioning statement wasn’t useful, especially when being used to reposition a #product, she developed her own methodology and wrote a book about it. Learn more on the latest episode of Designing Next! castandhue.com/designing-next…

“Qualitative research helps make big data more actionable. Big data doesn’t tell you the most powerful stories from patients.” Dean Browell #hmps23

A good reminder from Dean Browell: If you have personas that are more than two years old, it is time to revisit. #covid19 has changed too many behaviors around healthcare. #hmps23