Not happy with the quality of your content? Make sure you're getting alignment and calibration right from the start.

What's the one thing you must have if you want your content to shine? After delivering over 25 million words of marketing content to help leading brands, agencies and businesses - we know that you can't produce outstanding content without one thing (and it's not the writer).

Focus on what matters. Whether you use AI or not, make sure your final content is outstanding. That's what Google wants to see.

Is it better to hire freelancers directly, or work with a content writing service? Freelance writers are a dime a dozen these days. Sure, you can recruit, onboard, and manage the freelance help you need. But how do you know they will: ➡ Be any good? ➡ Be available when you

I'm honestly surprised that there's still confusion about what Google wants from us. Yes, the algorithm is complicated and mysterious (even after the leak). But nothing has changed when it comes to the WHY behind the algorithm. Google is looking for the best of the best.

Don't make this SEO mistake 👇 I see it all the time. People write first, then optimize. Most of the time, this makes the content worse. SEO isn't just one step or task in the content creation process. It works best when it's woven into your overall strategy. To make your

Content marketing myth: It's too expensive. Fact: effective content marketing doesn’t come cheap, but it's far from expensive when you look at the long term return on investment. Content we wrote years ago still drives significant traffic and leads to our site. You can't look