Interesting #Marketing Stat Of The Day II:

U.S. #OOH #advertising continues to⬆️. After seeing YOY ⬆️s of 16.7% in 2021 and 20.7% in 2022, ad $ grew 2.1% to $8.3 billion in 2023. 65% of the top 100
#OOH advertisers increased their spending in 2023➡️2022.

Source: OAAA

This is good to see after taking a major hit in late 2022/early 2023.

@SouthwestAirs finds its swagger again in its new #TheBigFlex #advertising campaign that showcases flexibility /perks for fliers, reports Peter Adams in @MarketingDive ➡️ buff.ly/4d5Pn8I

#FF greetings to these fantastic #PR and #marketing pros I love following…and you will, too: Carrie Eddins Mike Maney Mark Mohammadpour, APR, Fellow PRSA (he/him) Jody Fisher Michelle Glogovac (she/her) Tonya McKenzie | PR & Community Engagement Expert Mark Tietbohl Ashley Faus Margaret Standing

No pun intended, but this a slam dunk! 🏀

Why Signing WNBA Sensation Caitlin Clark To A Seven-Figure Endorsement Deal Will Be Worth It for Nike, asserts @notteham in ADWEEK ➡️ buff.ly/445nY2m

#FF waves to these phenomenal #PR pros and PRSA colleagues: Julie Wagoner Kim Sporrer Katie Coates, APR, Fellow PRSA @juliesmithtay Amanda Fier Sue Kern-Fleischer Casaundra Donahoe Sandy Young @LTwoods

I find this pretty funny. Why? Because I wear a belt ALL. THE TIME.

How the everyday belt became spring’s hottest accessory, explains sara spruch-feiner in Digiday's @GlossyCo ➡️ buff.ly/3Js2rHR

Wishing a fabulous #FF to these marvelous #marketers and #PR pros: @lisaricevoice Lisa Steadman Is Available To Staff @EstradaAgency Terri Maruca Kelly Kuhn-Wallace Veronica Biczo My name is Steph

Inhale...exhale...with my flow!

From @Wingstop to Zippo to Popeyes, here's how brands are embracing #420 with creative #marketing campaigns, writes Sabrina Sanchez in @AdAge ➡️ buff.ly/3W8h8Ye

Super smart and insightful #PR pros I love interacting with…and you should follow: Bradley Shannon Dr. Amanda Holdsworth, APR Jared Meade, MPS, APR, MPRCA @NWyattTweets Mary Beth West, APR, FPRCA Amelia Folkes, MPS, APR Scott Kaminski @cindympena Molly McPherson Jules Joy {She•Her} JBLHComms #FF

Interesting #Marketing Stat Of The Day I:

74% of weekly Pinterest users in 2024, down from 78% in 2020. Half of all U.S. adult women use the platform, compared to just 19% of men (of which I'm proudly one!).

Source: YouGov | Via @MarketingCharts

#FF shoutouts to these totally awesome #PR and #marketing colleagues: David Landis Sherrilynne Starkie Keith Green, APR Candace Paula Pedene APR, Fellow PRSA Barry Ridge Niki Richardson Sharene Lewis

I can see why: much more 💰.

Banks are dipping their toes into the #retailmedianetwork waters, with @JPMorgan Chase leading the way, reports Allison Nicole Smith in Digiday's @ModernRetail ➡️ buff.ly/3U50qpS

#FF greetings to these fellow Counselors Academy | PRSA members and outstanding #PR colleagues: Martin Waxman Ken Jacobs, PCC, CPC, ELI-MP Ann Barks Abbie S. Fink Leah Hunt Dana Phelps Julie Dye Sydney Ayers Elise Mitchell Michelle Olson, APR Marisa Vallbona

#FF shoutouts to these great friends and fellow #marketing mavens and #PR pros: @Aloha_LK Todd Lieman chuckdafonk @sethpalansky David Rodewald / DJA @TobyZ10

And we'll finally know for sure next week if this is going to happen.

What a potential @TikTok_US ban means for your brand's #socialmedia strategy, writes @jesszafarris in PR Daily ➡️ buff.ly/446zjPO

Check out these stellar #marketing reporters whose coverage of the discipline is just plain awesome: Todd Garett Sloane kathryn lundstrom Adrianne Pasquarelli @notteham Parker✨Herren Tim Peterson Kayleigh Barber kristina monllos Seb Joseph Kate Kaye on BlueSky at katekaye.bsky.s #FF

I really like this approach, actually.

Why #B2B #marketers are #advertising more like consumer brands to break through a crowded marketplace, explains Kimeko M. in Digiday ➡️ buff.ly/49PDS2e

#FF waves to these awesome #PR pros and PRSA colleagues: Sally Mayberry Jane Dvorak, APR, Fellow PRSA Sarah Rasmussen garcialori @APR_Amy Christopher Perez

Now we're talking.

How to Grow Your #PR , #Advertising or #SEO Agency Through Socially Responsible #Marketing , explains @smexaminer here: buff.ly/3JjYapM

World-class #PR agencies which do awesome work and that I like a bunch: Kirvin Doak Edelman BZAPR Preferred Public Relations FusionPR Edelman TGPR, Inc. #FF