I've watched a lot of brands die a slow death from founders who are trying to move too fast A lot of doing things to do them because it feels like something is being accomplished Move slower with intention so you can actually measure the result of the actions

These 2 gave me the inspiration for my next brand Firm believer the world would be a better place if more people rescued a dog

Just managed to cut our cogs in half for the new brand in the weirdest way My neighbor across the street from me is always in his garage at night watching sports Every time I leave the house I chat with him for a few mins Last night I told him about the brand we're building

1st product samples coming this week Shooting content + building pages for smoke tests We have 6 products to test out initially, all solve very deep problems I'll be building listicle + presale pages for all of them, also testing direct to PDP Have about 15 different

The agency + brand synergy is unreal We have accounts doing $1m+ days now Some of which we've been working with since $10-20k/day The experiences / lessons learned over that growth is infinitely valuable going into launching my own brand again I'm sure the learnings from the

Hope y'all kill it today!!!

One of the products I'm launching has a raw material cost of $0 The farms dispose of them in bulk because nobody uses it for anything Only cost is processing/packaging but we have a really strong use case for it Getting more bullish the deeper I get into this vertical

Been away from Socials for a bit while we build Always watching & learning though Crazy to see how many people spend their day arguing about what meta strategy works better or what agency compensation model is better If there's one thing I've learned over the last 10 years

People seriously underestimate how long it takes to build a great business I've talked to a lot of founders over the years doing 7 figures net in their second year partying it up & talking about a billion dollar exit Only to watch them almost go bankrupt after living a

First product samples finally in Kudos to anyone who can tell me what this is lol

Who's going to DTC summit 👀

Let's gooooooo Johnny Hickey🐊 🇺🇸

Big shoutout to Johnny Hickey🐊 🇺🇸 Michael @ Upstack Data for hosting a fantastic event THE DTC GROWTH SUMMIT Y'all killed it!!! If you didn't come you missed out

Can't come to Florida without a trip to Universal/Disney Just realized it's been exactly a year since we've taken a vacation 😅

5 reasons why 90% of DTC brands fail at CRO / Offer testing #1 - Prioritizing speed / number of tests over quality of tests This is by far the biggest mistake I constantly see brands making The NUMBER ONE objection I have on sales calls is "You don't run enough tests" Most

If there's one thing I've learned over the last 11 years in Ecom The people who flex the most on socials are the stingiest about paying invoices on time

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Copy/description length has more to do with the target audience level of awareness than price point We work with brands that sell $1,000+ products that use bullet points And brands that sell $40 products with a landing page that takes 10 minutes to read from top to bottom Low

It's been interesting to see all this talk about AI replacing agency's/FTE's over the last couple weeks Major overestimation IMO Reminds me of the NFT hype 4 years ago and everyone talking about banks being replaced I do fully believe agency's & people who DON'T adapt and